Enrol Now to Start Your Fashion Business Online Programme

Learning Schedule

Our 2017 /2018 Launch Programme

COMMENCES 4th DECEMBER
Places are limited to ensure the very best learning experience

Enrolments
Open now

Part 1 – Modules 1 to 3
4th Dec – 24th Dec 17

Part 2 – Modules 4 to 10
15th Jan – 18th Mar 18

Certificates
Upon Completion

See what you’ll learn!

Click on each of the TEN “Start Your Fashion Business” Online Programme modules that include, VIDEO GUIDED MENTORING plus strategic ACTION PLANSWORKBOOKS and live group COACHING CALLS to review the programme content, schedule and valuable learning outcomes!

  • MODULE 1 - PLAN IT

    Ever wondered just how to get started?  Well, this is it!

    You’ll learn how to:

      • Plan a Fashion Business
      • Set business goals, objectives and formulate strategies
      • Conduct market research and industry analysis
      • Identify your target market
      • Profile your ideal customers
      • Define your point of difference


    The Outcome:

    Once you have finished this first Module, you’ll have a very clear and structured plan for your business in place. This will give you clear direction and the ideal foundation from which to continue your business development for the rest of the programme.

  • MODULE 2 - FUND IT

    Learn to love the numbers as much as you do the creative!  Let’s do it!

    You’ll learn how to:

    • Calculate your start up costs
    • Forecast your sales plan
    • Build your inventory plan
    • Make a profit
    • Cost your product
    • Understand and plan cash flow
    • Procure funding

    The Outcome:
    Upon completion of this Module, you will have have an insight into the costs involved in starting and growing a fashion business.  You will be equipped with step by step guidance on how to calculate your start up costs, how to build a sales and inventory plan, how to plan cash flow, how to calculate profit and product cost considerations both local and offshore.  Ensuring the financial stability of your fashion business is one of the most crucial steps to building a sustainable business. 

  • MODULE 3 - BRAND IT

    Build a Brand, NOT just a product!
    This is KEY to any Fashion Business success!

    You’ll learn how to:

    • Develop your Brand Identity
    • Name it and protect it
    • Say it with words
    • Say it with images
    • Create compelling brand experiences
    • Build Brand Equity


    The Outcome:

    Upon completion of this Module, you will have an insight into what makes a good, consistent Brand, and how to build one. You’ll also be versed on best practice for protecting your intellectual and creative property (IP) and will have insights and ideas into how to make your Brand stand out.

  • MODULE 4 - DEVELOP IT

    Bring your Product to life through industry best practice!
    Developing your ideas into tangible products is one of the most challenging steps involved in starting a fashion business. We’ll show you how!

    You’ll learn about:

    • The product development process
    • Trend research and analysis
    • Seasonal calendars
    • Range planning and curation
    • Technical development
    • The sampling process
    • The fit procedure
    • Preparing to be source ready


    The Outcome:
    By the end of this Module, you’ll have a good understanding of what steps you need to take to develop your product. We’ll also be giving you some key tools with which to ensure you don’t miss any crucial steps.

  • MODULE 5 - PRICE IT

    Product pricing will have a DIRECT effect on the success of your Fashion Business!
    Learn the secrets to getting this right from the very beginning!   

    You’ll learn about:

    • Developing your pricing strategy
    • Pricing and profitability
    • Pricing structure and methods
    • Promotional pricing
    • Monitor, measure, move


    The Outcome:
    Once you have finished your Module, you will have a good understanding of the numbers involved in all aspects of your product, from initial costings to final retail. You’ll also be provided with valuable frameworks to work within for establishing your strategy and modeling different scenarios.

  • MODULE 6 - SOURCE IT

    Sourcing and manufacture is a HIGHLY complex process and can be an absolute minefield for those without experience!
    Learn how to establish a STRONG supply chain right from the very beginning!   

    You’ll learn about:

    • Sourcing resources
    • Finding a supplier
    • Local versus offshore
    • Building relationships
    • Communication
    • Negotiations
    • Production process
    • Quality standards
    • Your first order!
    • Logistics and insurance

     

    The Outcome:
    Once completed, this Module will provide you with an invaluable platform for you to start the sourcing process. You’ll gain key insights that will bring your awareness to typical sourcing challenges and equip you with solutions and strategies required to succeed.

  • MODULE 7 - SELL IT

    Before you have a warehouse, spare room or garage full of stock, you MUST think about how you’re going to sell your range!  Develop your sales strategy now!

    You’ll learn about:

    • Strategic sales planning
    • Sales roles and resources
    • Authentic sales skills
    • Selling online
    • Wholesale sales process
    • Pop Ups and collectives
    • Sales Agents – Who, How, When


    The Outcome:
    Once you have completed this Module, you’ll be equipped with key sales focused strategies and techniques.  You will have a full understanding of the wholesale selling process, how to sell online and who to collaborate with to reach your target audience and grow your business. 

  • MODULE 8 - MARKET IT

    If your customers don’t know about it, well they most likely won’t find it and therefore can’t BUY IT!  Learn how to create your marketing strategy NOW!

    You’ll learn about:

    • The marketing menu
    • Marketing resources
    • Developing Your website
    • Digital marketing
    • Social media
    • Influencer outreach
    • PR Strategies
    • Investment and budget
    • Achieving the best ROI


    The Outcome:
    This Module provides key insights into how to plan and strategise your marketing, as well as tips and tools for execution. Rather than trying everything and hoping that it might work, we’ll show you how best to invest your marketing budget and measure your KPIs.

  • MODULE 9 - FORMALISE IT

    Formalising your business is all about timing. 

    This should happen as soon as you are serious about DEVELOPING IT and LAUNCHING IT!   Here we cover the formalities of registering your fashion business.

    You’ll learn about:

    • Business Structure
    • Business Registration
    • Insurance
    • Accounting
    • Legal


    The Outcome:
    This Module will be crucial for you to ensure you have your infrastructure in place before you start! We’ll help you get this stage right so you’re ready to hit the ground running, safe in the knowledge you have all your legal bases covered.

  • MODULE 10 - RUN IT

    When you’re in the development phase of establishing your fashion business, its hard to imagine what it will feel like the day that your website launches or your store opens. 

    Here we cover the key things you need to know about running your fashion business.

    You’ll learn about:

    • Staff
    • Outsourcing
    • Time Management
    • Operations
    • Reporting
    • Self-Care


    The Outcome:
    Once you launch and you’re selling, you see your dream finally realized – this Module is key for helping you to plan, strategise and scale your ongoing business, without running out of money or burning out.

THE PROGRAMME

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THE SCHOLARSHIP

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