The Fashion Advocate and Fashion Equipped have partnered to offer our Social Media Masterclass programme: an integrated short course that will equip you with the skills and knowledge you need to succeed in the fashion industry.

We’ve specifically designed our Social Media Masterclass programme for fashion labels and creative businesses, addressing the complex nature of the industry with tailored solutions and strategies to suit your individual brand and cement your position as a market leader – on and off social media.

“Eight out of ten people use social media.
Are you reaching them?”

Our Social Media Masterclass short course has been exclusively designed for fashion brands and creative businesses, because we know exactly what works when it comes to social media.

You’ll have the option to complete each session either face to face at our Melbourne office or via video conference, at a time that suits your schedule.

Each session is private and one on one too, so you’ll have the opportunity to gain business-specific insight and mentoring that can be applied directly to your own business.

You’ll be guided through each session with all the workbooks, action plans, tools and links you need to establish a professional digital presence and scale your social media profiles for maximum potential.

Who is the Social Medial Masterclass programme for?

If you’re an emerging fashion brand, establishing a strong social media presence is a priority. Just because you don’t have a collection or physical products yet, doesn’t mean you can’t start building a digital presence and connect with future customers.

If you’re entering into the fashion industry as a new brand, the Social Media Masterclass programme will equip you with the knowledge and skills to use social media from the get-go, giving you the advantage in a competitive market. Launching with a supportive social media following will mean immediate sales.

If you’re an existing fashion brand with industry experience, your social media has the power to increase your sales and brand awareness. Your Instagram and Facebook followers and fans are your loyal tribe, and we’ll teach you how to nurture digital relationships to generate repeat customers.

“Social media has the power to inspire,
engage and connect the world.”

Millions of active social media users are waiting in the palm of your hand, but without a dedicated social media plan, a strategy or the right creative tools, you’re missing the opportunity to reach them. The Social Media Masterclass programme will help you analyse your current marketing approach and re-target your social media strategy to drive sales.

After working through four private one on one sessions with Claire, you’ll have a deep understanding of your social media purpose and your digital direction, and you’ll be empowered to manage your social media yourself.

Why is social media important for fashion businesses?

One in three people check social media more than five times a day – that’s five opportunities every single day to reach a new customer. Using social media to connect with global customers should be an essential growth strategy for every business, and it’s what the Social Media Masterclass programme is all about. Claire will teach you how to establish strong professional profiles, complete a social media audit, effectively communicate your brand message and scale your content for success.

The Social Media Masterclass programme will teach you how and why people use digital media and social channels to shop, so that you can strategically develop your content and delivery plans accordingly and connect to customers in an authentic way. You’ll learn how to define your social media objectives, inspire change and build a strong community of loyal fans.

Social media is a means of communicating – it’s real and it’s personal, and posting the right content is all about understanding your customers. The Social Media Masterclass programme will teach you how to define your tone, utilise hashtags, establish a unique visual aesthetic and master authentic content to increase your reach and start meaningful conversations with your customers. You’ll learn how to use Instagram, Facebook, Twitter, Pinterest, LinkedIn, Google+, Tumblr and YouTube, and how to drive website traffic through a strategic social media content plan.

Meet your Coach

Hi, I’m Claire Goldsworthy, Founder and Editor of The Fashion Advocate.

I’ve worked in the fashion industry for over a decade, from designing and manufacturing, to marketing and retail, and after owning my own label, I know what works and what doesn’t.

I know how hard it is to launch and sustain a fashion label in a competitive industry, and I’m here to help you through the complexities of social media to ensure longevity for your business. My own social media following of 30k fans is proof that quality and consistency is the key to a strong brand message. With the skills and knowledge I’ve learnt as one of Australia’s top influencers, I’ll help you master your own digital brand presence and utilise social media to generate sales.

I’m here to help you understand your brand purpose, teach you how to establish meaningful connections with your customers, and inspire change through your social media content.



Our Social Media Masterclass programme runs monthly, and places are strictly limited.
After completing the course, you’ll have lifetime access to the programme booklets and manuals.

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