Fashion is so much more than design. I’ve dedicated a decade to learning the business inside out and understanding the commercial context in which brands can grow and creativity can thrive.
Senior Brand Manager
Across more than 10 years in the industry I have built a strong network of relationships in the industry while working in some diverse and exciting roles. I’ve developed a deep understanding of the retail market and climate, and how to turn a concept sketch into a commercially viable product.
Starting as a brand manager in 2009 at Maximum Agencies, I progressed into a product development role, launching Imonni into the market. I then moved across to a vertical retailer working on the Nikel and Sole team as the accessories designer. While here I also launched my own Australian made clothing brand, Rollick the Label.
“Working daily with buyers means staying on top of trends and across the retail climate, Together, we can identify and implement the right strategies for your brand for maximum growth and longevity.”
I am now a senior brand manager at Launch Fashion Management (LFM), building upon my business strategy expertise while continuing to develop my relationships both locally and internationally. Under the LFM banner I deal with major retailers including Myer and David Jones, in addition to more than 200 independent retailers, while co-managing 40 designer brands.
Working daily with buyers means staying on top of trends and across the retail climate, giving insight on how to best cut through and give buyers the confidence to invest in your label. Together, we can identify and implement the right strategies for your brand for maximum growth and longevity.