In this episode, Elizabeth speaks with sisters Marika and Ilana who started their namesake label Lanamara when they couldn’t find handbags that sparked a sense of modernity and uniqueness but also practicality.

After previously making clothes for themselves which reflected their open-spirited style and sensibility the pair thought it was an opportunity to bring this same influence to the Australian handbag and accessories market.

Marika and her mother, Maureen a talented artisan herself, started making bags from their home studio for family and friends and after receiving encouraging feedback the sisters undertook considerable research before deciding to head to India to find artisans to create their designs.

Their range of bags, baskets & accessories strike a balance of being both aspirational and accessible.

After launching their first collection in December 2020 they have just released a limited edition Australian-made capsule collection.

Website: www.lanamara.com Instagram: @lanamara_australia

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If you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.

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Website: www.fashionequipped.com.au