learn how to sell your fashion brand online

The business side of fashion

Teaching emerging designers, brands and fashion startups how to plan, launch and grow a successful fashion business.

Fashion Equipped provides expert fashion consultancy for fashion businesses

Start your fashion business

The story behind SYFB

SYFB offers a unique, supportive community in an ever-competitive industry, giving aspiring fashion business owners an environment to learn, share and support each other on their unique journeys.

After over 2 decades’ experience working in the fashion industry, Founder Elizabeth Formosa launched Fashion Equipped as a way of sharing her wealth of knowledge and experience with up-and-coming fashion business owners.

“The amazing team at Fashion Equipped have been an invaluable source of knowledge, direction and expertise, saving me from making expensive and time consuming mistakes. Elizabeth and Manuela’s genuine personal touch is inspiring and motivates me to move forward feeling positive about the future of my business.”

– Kimelyn, Quillan Studio

Consultancy and Mentoring

We work with fashion start-ups to emerging designers and established businesses at all stages of their development. 

We work with fashion business owners at all stages of their business development – from the early stages of ideation, to those who have been trading for many years and want to take their fashion business to the next level.

Through our 1:1 Consultancy and Mentoring, we gain a deep understanding of your business goals and aspirations, and help you every step of the way to achieve this. Elizabeth and her team are strong believers in the power of mentoring to share, discover and develop a strategic business plan that sets you up for long-term success.

Want to gain valuable business advice from someone who knows the fashion industry inside and out? Find out more about our Consulting and Mentoring services, and take advantage of this unique opportunity now.

“SYFB has enabled me to turn my dream into reality! I couldn’t have done it without the fab team at SYFB! In particular, the support I gained for sourcing my manufacturer was invaluable – definitely would not have known where to start!”

– Emily Riggs, Iris and Wool

Meet elizabeth

About Fashion Equipped

meet Elizabeth Formosa owner of fashion equipped

Fashion Equipped is a consultancy agency, founded in 2012 by Elizabeth Formosa, an industry professional with more than 20 years’ experience.

With extensive experience in various areas of the apparel and fashion industries, and a love of all aspects of the business, Elizabeth is committed to sharing her knowledge acquired over a long-term career.
Elizabeth has worked in various environments, from corporate to privately owned companies, and has owned and run her own wholesale business. With successful senior roles in buying, product management and exceptional skills in sales, sourcing, product development, brand building, marketing, strategic planning and team management, diversity is the key to her extensive knowledge.
Elizabeth has been fortunate enough to work with quality mentors over her career, providing a high level of business coaching which she now provides for her own clients. Her objective is to share her industry knowledge with others and support them on their business journey.

We’ve worked with these organisations

We’ve worked with these organisations

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