Wholesale Specialist & Founder of Unzipped Fashion Management
I am the Founder and Managing Director of Unzipped Fashion Management (UFM). UFM is a fashion wholesale agency offering clients brand and sales management for some of Australia’s leading fashion brands across Victoria, New South Wales, South Australia, and Tasmania. My client portfolio includes MINKPINK, Staple the Label, CASA AMUK, MAVI Denim, Elliatt and Allora Melbourne.
I started my fashion career in the marketing and wholesale sector back in 2007, where I held senior positions at several high-profile Australian distribution agencies, fashion design houses and fashion retail houses. During this time of hands on experience in all facets of the industry I cultivated valuable experience in customer facing retail frontline sales, wholesale agency and brand management, product design, trend forecasting, distribution and merchandising. I also developed a strong foundation in sales data analysis and how this translates into to stock planning, brand placement and buying.
“I cultivated valuable experience in customer facing retail frontline sales, wholesale agency and brand management, product design, trend forecasting, distribution and merchandising.”
I have always focused on building authentic, valued and trusted relationships with retailers, business partners, buyers and industry stakeholders. Australia’s leading department stores Myer and David Jones, as well as over 250 independent retailers, national multi-site chain stores, ecommerce platforms, and rental businesses like Glamcorner, are all part of my daily network.
I joined Your Mentor Collective to share my passion and in-depth industry knowledge with emerging fashion entrepreneurs – let’s grow your business and build a stronger industry together.