Build a strong and engaging online presence in the fashion industry.
Fashion Equipped and Sonia of Scribe and Social have partnered to offer our specialised Social Media Coaching Programme for fashion brands. Our one-of-a-kind programme is a comprehensive short course conducted via video call, that will equip you with the skills and knowledge to have a strong and engaging online presence in the fashion industry.
“81% of 18-29-year-olds check social media at least once per day. Are you effectively reaching them?”
*Statistics from Yellow Social Media Report 2018
The rise of social media has created an unmissable opportunity for fashion brands to connect with and grow their loyal customer base. It’s the number one way for emerging fashion brands to engage in two-way conversations and share their brand story.
So…are you making the most of social media to take your fashion business to the next level?
Fashion Equipped’s Social Media Coaching Programme has been specifically designed for fashion label owners and creative businesses.
Created and run by experts in social media and fashion, this customised programme is packed with insights and industry-specific strategies you won’t find elsewhere.
Running over four one-on-one private sessions via video conference, you’ll be mentored and given tailored advice around how you can make the most of social media to grow your business.
A programme designed for emerging fashion brands
Connect with your followers in a meaningful way.
As an emerging fashion brand, you want to make a strong and memorable first impression that shows potential customers who you are, what you stand for and why they should care about your business! Even if you don’t have a collection of physical products yet, social media is a vital medium to communicate your distinctive brand personality and values.
Our customised coaching will take you through the importance of nurturing your customer base and teach you how to connect with your ‘tribe’ of followers in an effective and meaningful way.
“More than 50% of social media users say they are more likely to trust brands if they interact positively with customers on social media, make their content engaging and relevant, and keep it regularly updated.”
Develop your social media strategy with one-on-one coaching.
All too often, fashion brands approach their social media channels without a strategy in place. The result can be disjointed content that lacks a consistent brand narrative, resulting in disengaged followers and ultimately, lost sales.
Our coaching will ensure you develop an in-depth social media strategy, equipping you with tools to create meaningful, ‘shareable’ content that tells a consistent story about your brand. You’ll also be given the tools to evaluate your content and know what’s resonating with your audience.
After your four one-on-one sessions, you’ll be equipped with a strong understanding of your social media strategy, identify the channels that are right for your business and feel equipped and confident to manage your social media channels like a digital marketing expert!
Why social media is vital for fashion businesses?
Social media platforms have become crucial destinations for fashion brands.
Social media platforms like Instagram and Facebook have become crucial destinations for fashion brands to showcase their products and create aesthetically purposeful content that communicates their brand’s personality. Successful brands must be adaptable and creative when sourcing content – from creating posts from scratch, engaging influencers and re-posting from accounts that align with their values.
The Social Media Coaching programme will teach you how to establish a strong professional profile, complete a social media audit, effectively define and communicate your brand’s values and messaging, and scale your content for success.
You’ll gain a new understanding of how customers are using social media to shop and browse, and effectively operate your social media accounts from a strategic ‘business-to-customer’ perspective.
Posting the right content is all about understanding your customers, and the Social Media Coaching Programme will ensure you develop the right tone and brand personality that will resonate with your target audience and communicate your brand in an authentic way. You’ll learn how to use Instagram and Facebook to drive traffic to your website through strategic social media content.
Meet your coach
Say hello to Chief Storyteller, Sonia.
Sonia is a social media guru, style blogger and owner of digital marketing agency Scribe and Social.
We are so excited to be collaborating with Sonia, a fellow fashion industry expert, to ensure you are Coached by the best in the biz!
Sonia is passionate about all things fashion, style and social media, and is here to make your fashion business shine.
For the past 5 years, she’s built a community of nearly 35,000 engaged and loyal readers and followers through her style blog (Sonia Styling). She has also worked on national campaigns with well-known brands such as Schwarzkopf, Katies, Australia Post and Bupa – to name a few.
Now? Sonia has taken everything she’s learned online and offline to help other business owners with their social media and copywriting.
Sonia will be your coach, working with you individually over four one-on-one customised video conference sessions. Delivering these sessions via video conference will allow you to the flexibility to dial in from any location. Sonia’s mission is to ensure you cast a spotlight on your brand story, establish a social online presence with substance and style and ultimately make The Fashion Business, your Business.
Want to learn more