Start Your Fashion Business

Online Programme & Community

Access the 10 Step Blueprint that top designers, brands, and emerging entrepreneurs use to launch, grow and scale a successful fashion business.


There are many challenges in building or growing a fashion business.

We get it.

How do I find a manufacturer?

How do I develop my business plan?

How much money will I need?

How do I price my products?

How much inventory do I need?

Do I need to trademark my brand name?

What are my legal obligations as a business?

Where and how do I sell my products?

How do I use social media for business?

How much do I invest in marketing?

How can I scale my current business?

Grow your business quicker by following in the footsteps of top designers.

You will develop your understanding of business strategies, branding, product development, sourcing, sales, marketing and financing.

Planning, launching and scaling a fashion business can be confusing, expensive and overwhelming. Coming up with an idea is the easy part, but building a business involves  strategy, planning and great connections. We know how hard it is, and we have created this programme to help you build the business you’ve been dreaming about. The fashion industry is fast-paced and competitive, and getting started can be tough – but it doesn’t have to be.

Our ‘Start Your Fashion Business’ online programme is here to guide you through the process and give you the skills, confidence and industry know-how to plan, launch and grow your own fashion business. With the learnings from our programme, along with support from our community and network, we’ll help turn your dream into a reality. We’ll teach you how to build a business and ensure you are equipped to succeed.

This is what our clients have to say

Start YourFashion Business

“Fashion Equipped helped me get to where I am today, and working with Elizabeth has given me the upper hand. I have been able to transform my small handmade business into a fully manufactured label and my orders have increased tenfold. Elizabeth guided me through the whole process from design and production to retail and wholesale pricing, right down to the details like trademarking my brand.”

– Andrea Goulding, Kapow Kids.


Over ten modules you’ll access everything from getting started to launch!


Plan It

In Module One, you’ll learn how to create a clear and structured plan for your business. This will give you a clear direction and is the ideal foundation from which to continue your business development for the rest of the programme.


Fund It

Module Two will help provide you with step-by-step guidance on how to calculate your startup costs, build a sales and inventory plan, manage cash flow, and calculate profit and product cost considerations.


Brand It

You will discover what makes a good, consistent brand, and how to build one. You’ll also receive best practice tips for protecting your intellectual and creative property (IP) and ideas on how to make your brand stand out.


Develop It

In Module Four, you will learn about the product development process, including trend research and analysis, range planning, sampling, fit and the technical side of the development process.


Price It

You will be shown how to get a good understanding of the numbers involved in all aspects of your product, from initial costings to final retail price. 


Source It

You will learn how to establish a supply chain, including  finding a supplier, local versus offshore, building relationships and communication, negotiating, the production process, quality standards, and logistics and insurance.


Sell It

Module Seven will cover how to sell online, how to run pop-up stores, the wholesale selling process, when and how to take part in tradeshows and who to collaborate with to ensure you reach your target audience and grow your business.


Market It

You will learn how to create a marketing strategy through key insights into how to plan and strategise your marketing activities, as well as tips and tools for execution. 


Formalise It

Here we cover the formalities of registering your fashion business. We’ll help you get this stage right so you’re ready to hit the ground running, safe in the knowledge you have all your legal bases covered.


Run It

This Module is key for helping you to plan, strategise and scale your ongoing business, without running out of money or burning out. We’ll cover the key things you need to know about running your fashion business for example outsourcing, time management, operations, reporting and self-care.

This is what our clients have to say

Finding Fashion Equipped was the missing link I needed.  Not having a background in apparel but the drive to get my business off the ground, Fashion Equipped, between their one on one consulting and their online SYFB program helped me fill in the gaps and got my start up moving.  The industry knowledge, links and examples in their online program is great for all levels and makes you look further into your business.

Thank you Elizabeth, we are extremely grateful to you and your team.

– Danielle Sady, Everyday Lingerie Co

Start your fashion business

Your 3D learning experience

Over ten modules, you’ll learn everything from getting started to launch! We’ll teach you what you need to know about starting, running and growing a fashion business. No matter what stage of business you’re at now, whether you have a brand name or not, whether you’re already selling your products or have only just noted a few ideas down on paper – our programme will guide you through the process to make sure your business foundations are in place and you’re equipped to run the best fashion business you possibly can.

Video Mentoring

In a range of video tutorials, you will be shown how to source, sell and everything in between. Elizabeth will guide you through the full process of building a fashion business, offering industry insider information and knowledge, with clear and actionable steps to accelerate your business progress. 


You will join an inspirational like-minded community of fellow start-ups and established brands in our exclusive SYFB Facebook community. This engaged group is lead by Industry Mentors and you’ll gain access to valuable advice, business tips and open and honest support and recommendations from your peers.

Action Plans, Tools & Templates

You will be provided with industry-specific tools, templates and action plans for each lesson to organise your business and develop a strategic plan with steps that you can easily implement yourself. We’ll send you templates to assist you with market research, branding, product costing, social media and marketing, checklists and more.

Ready to start Your Fashion Business?

Over 20 years experience across all areas of fashion business

Meet your mentor

I know how hard it is to start, run and grow a business from my own experience, and I know how many times I just wanted to give up.

The pressure, the crazy hours – and at times the tears – can all be overwhelming, but so worth it! My passion now is to support and empower other businesses and share what I’ve learned from more than 20 years working in the fashion industry. It’s incredibly satisfying to watch our community gain confidence, build their experience and make their dreams become a reality! I will be your guide and mentor throughout the Online Programme, and I’ll personally host your group coaching calls. I’ve worked in both corporate and privately owned companies, and I’ve owned and operated my own wholesale fashion business. I have had successful roles in buying, sourcing, product development, brand building, sales, marketing, strategic planning, training and team management. Phew! Now, I’m excited to share my experience in the fashion industry with you, and teach you what I’ve learned. You’ll get to know me very well through the process. I’ll be here to support you, to guide you, to teach you, to help you, to empower you and to motivate you, and I can’t wait to learn more about your business and watch it grow. – Let’s make the fashion business your business!

Frequently asked questions

  • I'm an established business and already selling my brand but I could be selling more. Will this course help me?

    Yes! Even if you’ve been operating for years and have an existing business model in place, the SYFB Programme will help you to ensure you are working to industry best practice. SYFB will guide you through the fundamentals of establishing a strong fashion business foundation and allow you to analyse your current model and ensure you’re operating at maximum potential. We’ll equip you with the creative tools and strategic plans to increase your sales, broaden your industry connections and increase your business performance.

  • I’m just starting out and don’t even have a business name. At what stage of my business should I start this course?

    The SYFB online programme is designed for businesses of all stages, from start-ups to established brands. You don’t need a name, you don’t even need a concrete idea; if you’re starting out and want to establish strong foundations and define your direction, this course will guide you through the entire process and empower with the confidence and industry knowledge to succeed. We’ll walk you through the step-by-step process with easy to follow modules, video tutorials and action plans.

  • I know what I want to design and manufacture, but I don’t know how to action my ideas or source suppliers. Will this course help me?

    Yes! We’ve created entire modules around design, manufacture and sourcing, and we have dedicated consultants to help guide you through the process. We have a valuable network of product designers, graphic designers, manufacturers and suppliers that can help to turn your concept into a tangible business.

  • I'm not great with numbers. Will this course show me how to make a profit?

    Yes! Making a profit and ensuring financial stability is crucial, and no business can survive without it. Even if you’re not mathematically-minded, our workbooks and action plans will help you create a pricing strategy to ensure profitably. You’ll be given sales plan templates, wholesale and retail pricing plans, and all the calculating, forecasting and cash flow plans you’ll need to understand the costs involved with running a fashion business.

Ready to start Your Fashion Business?

Join the Fashion Equipped Community!

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