Christina
Exie
Founder &
Creative Director
of Exie
As a fashion brand and product specialist, my goal is to work alongside you to make your business successful. There is nothing that drives me more than empowering entrepreneurs to build their dream brand.
After building multiple fashion start-ups and advising other successful brands’ along the way, there is nothing that drives me more than empowering entrepreneurs to build their dream brand. I will help simplify the process in order for you to bring your vision to life fast.
I’m Your Go-To For:
Building your brand from the ground up. With over 15 years of experience working in the fashion industry across the globe, I have fine-tuned what brands need to cut through the noise. Specialising in fashion brand strategy, design, product development and production, I tailor my expertise to what is best for your success.
Your investment in you / $290 incl GST
Includes 1 Hour of mentorship power. Your mentors review of your goals prior to the session. Direct access to years of specialised experience & knowledge!
ABOUT
When I won reality TV show Project Runway in 2012, judges Megan Gale and Peter Morrissey deemed my pieces worthy of any Milan or Paris runway. They said I was ready for global design success.
10 years later, turns out I am.
These days I’m the founder and creative director of Australian athleisure wear brand Exie. My mission? To give women technical activewear combined with a street-style aesthetic and inspire them to unleash their inner badass.
To feel powerful in all facets of their lives.
My athleisure wear—created in 2019 when I couldn’t find minimal, bold activewear that made me feel strong and sexy—won’t just help you smash limiting beliefs in the gym and keep you stylish on coffee runs. It’s kind to the planet. Exie operates as an ethical and sustainable business. More than 60 per cent of the collections are produced from recycled fabrics via audited workshops.
“I’ve helped brands scale from concept through to operations, providing advice from my 15 years of global roles and personal experience founding and growing 3x e-commerce, wholesale and now retail businesses.”
Exie’s values have attracted collaborating partners F45 and KX Pilates and fitness leader Kayla Itsines is a fan. Business leaders love Exie too. Less than a year after I began building my e-commerce business from my Melbourne spare bedroom, the brand’s vision was recognised via a partnership with a renowned Australian retail group.
That success proves while I got my start as a designer on reality TV (I also won multiple challenges on Project Runway All Stars, filmed in New York) after a fashion degree, at heart I’m an entrepreneur.
I build brands from the ground up.
Described in national media as “the person to watch”, I’m a fashion industry leader and forward thinker. I recognise trends and patterns early to help others understand how these shifts impact markets, consumer behaviour and brand relevance.
During roles as a designer, merchandiser and marketer for billion-dollar brands across the globe, my technical design and tailoring capabilities helped establish key fitting and design standards for boutique and chain retailers. I would be honoured to do the same for you.
-
![CIRKL as seen on Fashion Equipped. Fashion, business consulting.]()
Time with Manuela made a huge difference - having someone other than myself look at what I had created and focus on my brand’s vision was invaluable. I regularly refer to my sessions and feel much more equipped to self-edit and trust my ability to step back to see if my ideas align with my vision. I believe it’s through putting yourself out there and sharing your creative journey with a mentor, that you slowly build up your own set of tools and little by little become more resilient and build self-belief.
– Melanie McGregor-Clarke, CIRKL
-
![House of Lacuna as seen on Fashion Equipped. Fashion, business consulting.]()
I found this mentorship so valuable. There is often a feeling of isolation when you work alone and it’s so important to have someone with the knowledge, background and understanding of the risk factors and decision making paths. I highly recommend mentorship for anyone looking to launch and grow a fashion business. It truly is a priceless investment.
– Naomi Swalwell, House of Lacuna
-
![Tyoub as seen on Fashion Equipped. Fashion business consulting.]()
“Having access to a mentor in a niche market such as children's fashion is invaluable and rare. Working with Andrea from KaPow Kids has really helped move my swimwear range to the next level without compromising on my brand's authenticity. The benefits to working with a mentor are many and I would highly recommend it as an investment in your business growth.”
– Lisa Sjoblom, Tyoub
-
![Lanamara as seen on Fashion Equipped. Fashion, business consulting.]()
We immediately felt at ease and in safe hands. We came away from our session with so much more clarity and confidence! We wouldn’t hesitate to recommend working with the mentors at Fashion Equipped. If you can’t focus on exactly what you need at different stages, meeting with mentors can save weeks of research and indecisiveness.
– Marika Gazzard & Ilana Adam, Lanamara
Book Your Session With Christina Exie