Christina
Exie
Fashion Brand Builder
As a fashion brand and product specialist, my goal is to work alongside you to make your business successful. There is nothing that drives me more than empowering entrepreneurs to build their dream brand.
After building multiple fashion start-ups and advising other successful brands’ along the way, there is nothing that drives me more than empowering entrepreneurs to build their dream brand. I will help simplify the process in order for you to bring your vision to life fast.
I’m Your Go-To For:
Building your brand from the ground up. With over 15 years of experience working in the fashion industry across the globe, I have fine-tuned what brands need to cut through the noise. Specialising in fashion brand strategy, design, product development and production, I tailor my expertise to what is best for your success.
Your investment in you / $290 incl GST
Includes 1 Hour of mentorship power. Your mentors review of your goals prior to the session. Direct access to years of specialised experience & knowledge!
ABOUT
When I won Project Runway Australia in 2012, judges Megan Gale and Peter Morrissey said my designs belonged on the runways of Milan and Paris. They called me ready for global success.
They weren’t wrong.
Years later, I launched EXIE—a bold athleisure brand built from the ground up in my Melbourne spare room. Born out of a desire to create minimal, street-style-inspired activewear that empowered women to feel strong and sexy, EXIE quickly gained traction. Within a year, the brand secured a major partnership with one of Australia’s largest footwear retailers, leading to custom retail stores, nationwide visibility, and a multi-channel business spanning e-commerce, wholesale, and bricks-and-mortar retail.
EXIE wasn’t just a brand—it was proof that creative vision, backed by strategy and grit, could scale into something powerful.
That experience sparked something bigger.
Today, I’m the co-founder of a fashion design agency that bridges the gap between creativity and commercial success. With over 15 years of experience across product development, design, merchandising, marketing, supply chain, and brand strategy, I now help other fashion founders build and grow their own iconic labels.
At my core, I’m a fashion designer, a strategist, and a builder. I’ve helped brands move from idea to shelf, and from concept to cult following. Described by national media as “the person to watch,” I combine industry intuition with commercial insight to help others unlock their next level.
Let’s build something unapologetically iconic.
Book Your Session With Christina Exie