Empowering Startups and Scale-Ups to Thrive in the Fashion Industry
Ready to take your fashion business to the next level? At Fashion Equipped, we help ambitious founders and teams navigate every stage of growth, from concept to scale with confidence. With access to decades of industry expertise and tailored strategies designed for your unique goals, you'll gain the insights and tools needed to build a thriving, sustainable brand.
Partnering with Visionaries Across Fashion: Executives, Brands, Retailers, Wholesalers, Designers, and Entrepreneurs.
Strategic Support for Every Stage of Your Fashion Business Journey
Whether you're a fashion executive, brand founder, retailer, wholesaler, designer, or entrepreneur, we’re here to help you unlock your next level of success. From scaling your brand, eCommerce store, wholesale business, or retail venture, to navigating a combined business model, we tailor our approach to meet you where you are.
Your vision of success is at the heart of everything we do. Our expert team provides actionable advice, proven strategies, access to vital resources, and a powerful network to help you achieve sustainable growth and long-term impact.
THE CONSULTING
JOURNEY
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Are you struggling to increase sales, connect with your audience, or define your brand’s unique value?
We’ll start by assessing your business’s current performance to identify what’s driving profitability, how your brand is resonating with customers, and where opportunities are being missed.
From analysing your sales strategies and brand positioning to evaluating your team and business model, this step uncovers the key areas for improvement and growth.
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Do you need a clearer brand strategy or a stronger connection with your customers?
We’ll work with you to craft a strategy that balances ambitious growth with profitability while building a brand that stands out.
By focusing on your unique market position, deepening customer relationships, and optimising your sales and marketing efforts, we’ll create a roadmap that drives measurable results and long-term success.
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Ready to strengthen your brand, drive sales, and enhance profitability?
With a strategic growth plan tailored to your business, you’ll gain the tools and insights to build a brand customers love, create meaningful connections, and maximise profitability.
Supported by industry-leading expertise, we’ll help you elevate your brand while achieving your most ambition business goals.
HOW TO
WORK WITH ME
1. Clarity Call
Complementry
Whether you’re feeling stuck, scaling fast, or seeking strategic direction, this 30-minute call is designed to explore the right fit to support your next stage of growth.
During the call, we’ll focus on:
• Where You Are Now
An opportunity to introduce your business, current stage, and key challenges.
• Where You Want to Be
Share your goals, vision, and what success looks like for you.
• How We Can Help You Get There
Learn how The Fashion Business Growth Roadmap can provide the clarity, structure, and strategic support to help you move forward with confidence.
Please note: This is not a coaching or consulting session — it’s a chance to connect, assess fit, and explore next steps. Limited places are available each month.
2. Strategy Session
$590 inc GST
In your strategy session, Elizabeth shares her extensive fashion business expertise with you.
By tapping into her diverse knowledge and experience, you can gain valuable insights that can help kickstart the next stage of your growth journey.
You can expect:
- Pre-session review & research
- One-hour strategy session via Zoom
- A post session follow up action plan
- Tailored advice & quick wins
- Guidance on industry best practice
- Tips to help you avoid costly mistakes
A confidence boost – armed with valuable knowledge and insights, you’re better positioned to make informed business decisions.
3. The Fashion Business Growth Roadmap
Custom quoted for your business
Our signature consulting offer, The Fashion Business Growth Roadmap, is a high-level strategic review and action plan designed to give fashion brands the clarity, confidence, and commercial strategy needed to scale successfully.
The Fashion Business Growth Roadmap is designed to cut through the complexity and provide strategic clarity on the key areas of your business that need focus, refinement, and action.
This isn’t about theory—it’s a real-world audit and roadmap, tailored to your brand, designed to help you scale with confidence.
4. Monthly Consulting Package
Custom quoted for your business
Would you like to tap into a wealth of powerful industry knowledge and strategic growth planning skills. Could you benefit from a true expert working IN your business on a consistent basis? Are you looking for executive level support to help accelerate your growth plans?
Elizabeth offers limited retainer options, starting from $3,900 per month and they are tailored based on the scope of work and the pace you want to accelerate your business results.
On retainer, you’ll have direct access to Elizabeth’s expertise and extensive network - a veritable little black book. Elizabeth will work within your business to help you achieve your goals and leverage high level growth opportunities.
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Business Strategy and Growth Optimisation is the process of developing and executing a plan that helps a business scale and succeed.
This process involves identifying opportunities for growth, developing new products or services, expanding into new markets, elevating your brand strategy and establishing powerful partnerships and collaborations.
As fashion business consultants, we can help you with every step of this process. From conducting market research to identifying growth opportunities, developing a business plan, and executing on that plan, we bring decades of experience in the industry to help your business thrive.
Let's work together to unlock the full potential of your fashion business.
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Building a strong, purpose-driven brand is crucial to success in the highly competitive fashion industry.
We will help you develop a brand that stands out and will work closely with you to define your unique brand attributes, values, impact and positioning in the market.
From there, we'll develop a customised framework that helps you elevate and communicate your brand effectively to your target audience.
Whether you're launching a new brand or looking to reposition an existing one, we can provide you with the guidance and support you need to build a brand that resonates with your customers and drives long-term success.
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Bring your fashion vision to life with our guidance on product development and design, drawn from decades of experience in the fashion business.
Our network of experienced designers and product developers can help you create products that meet the needs and desires of your target audience.
From concept ideation to final production, we'll work with you every step of the way to ensure your products are on-trend, high-quality, and commercially viable.
Whether you need help with design, sourcing, tech packs, or production management, we have the expertise and resources to bring your products to market successfully.
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We work closely with you to find manufacturers that are a great fit for your business.
Our team is passionate about sharing their years of experience in establishing responsible supply chain partnerships, and we can help you find trusted manufacturers both locally and internationally to ensure your products are produced to the highest standard.
From product design to final delivery, we offer guidance and support every step of the way. If you already have a solid supply chain in place and are looking to expand, we can help you develop and execute a future sourcing strategy that aligns with your business goals
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Gain a deeper understanding of your target market and unlock new opportunities for growth with our market research and analysis services.
We will conduct comprehensive research to help you identify market trends, consumer behaviour, and competitive landscape.
With this information, we can help you develop a targeted marketing and sales strategy that speaks directly to your audience.
From product development to marketing campaigns, our research and analysis services will help you make informed decisions that drive results.
Our partnerships with leading data and analytics providers, WGSN and IbisWorld, give us access to cutting-edge insights across multiple disciplines and categories.
This allows us to provide our clients with the latest market trends, consumer behaviours, and competitive analysis to help them make informed decisions about their fashion business.
With our expert analysis and data-driven approach, we can help your business stay ahead of the curve and go next level.
Consulting Scope
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We want to share our years of experience in fashion retail and wholesale sales with you and are here to assist you every step of the way.
Our wholesale and retail consulting includes market analysis and identifying channels to developing product assortments and pricing strategies, we will work with you to create a roadmap for success.
We can help you devise a self-managed strategy or an outsourced approach, which may include procuring a sales agency or showroom that aligns with your brand.
Regardless of the stage you're in, we can help take your brand to the next level and even go global!
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Financial confidence, analysis and forecasting are critical components of any successful fashion business.
We can help you gain a deeper understanding of your financial position and make informed decisions about the future of your business.
We can provide guidance on financial planning, budgeting, cash flow management, and inventory management.
Our data-driven approach to financial analysis and forecasting draws on our extensive knowledge of the fashion industry and the latest industry trends.
With our help, you can gain the insights you need to make smart business decisions and achieve long-term success.
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We can help you develop a strong online presence through effective ecommerce and digital marketing strategies.
Our expert networks have extensive knowledge and experience in the digital landscape and can assist you with everything from website design and development to social media advertising and email marketing.
We will work with you to create a tailored digital strategy that fits your brand and business goals, ensuring that your online presence is optimized for maximum success. Whether you're just starting out or looking to expand your digital footprint, we're here to help you achieve your ecommerce and digital marketing objectives.
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The fashion industry is evolving, and sustainable, transparent and ethical business practices are a non negotiable.
We can assist you to develop a plan for all aspects of sustainability, from supply chain to product design, and provide guidance on how to reduce your environmental footprint, including materials sourcing, packaging, and waste management.
By adopting sustainable and ethical practices, you can create a positive impact while also growing your business in a responsible and conscious way, taking care of people and planet.
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At the heart of any successful fashion business is a vibrant culture and empowering leadership.
We can help you identify, develop and nurture a culture that fosters creativity, innovation, and collaboration, while also ensuring that your team is aligned with your brand's vision and values.
Elizabeth often chairs or attends the Executive Leadership Team Meetings when working with her clients and streets powerful outcomes.
We also recognise the importance of workplace wellness and the impact it has on your team's productivity and morale.
Together with our workplace wellness partners, we can provide guidance on how to promote a healthy work-life balance and implement wellness initiatives that support your team's physical and mental well-being.
We know you believe in workplace wellness just as much as we do, but if you were wondering about the statistics, here are a few.
-A study by Deloitte found that for every $1 invested in workplace wellness, companies can expect a return of $3 in cost savings and improved productivity.
-According to a survey by the World Health Organization, stress-related illnesses and burnout cost businesses and economies an estimated $300 billion each year.
-A survey by Virgin Pulse found that 87% of employees consider workplace wellness programs to be a critical factor in their decision to stay with or leave an employer.
A healthy workplace culture fosters engagement, creativity, and innovation, while workplace wellness initiatives promote physical, mental, and emotional well-being, leading to happier and more productive employees.
Together, these elements form the foundation of a thriving organisation.
Our consulting services are customised to each client, depending on where you are on your business journey, and what your strategic goals are.
We Work With Fashion & Lifestyle Brands
SUPPORTING PRODUCT & SERVICE BASED BUSINESSES
We work across a variety of product categories including Womenswear, Kidswear, Menswear, Activewear, Streetwear, Swimwear, Lingerie, Bridal, Accessories, Jewellery, Homewares and more.
We work with a variety of service-based businesses including Sales Agencies, Design & Production Businesses, Manufacturers, Sourcing Agents, Stylists, Business Consultants and Coaches
Complete our discovery form so we can learn more about you and your business and whether you’re ready to start your consulting journey.
From innovative startups brimming with potential, to 8 figure established brands expanding nationally and internationally, our clients embody the power, passion and positive impact of the fashion business.
CLIENT SHOWCASE
Book Your Strategy Session With Elizabeth
FASHION INTELLIGENCE
Our team is always across the latest data and insights, working closely with global forecaster WGSN, and global market research firm IBISWorld to keep pace with the ever-changing consumer landscape and rapidly evolving climate priorities.
BUSINESSES
SUPPORTED
1000+
AND COUNTING
FAQs
Still got questions? Book a strategy session with Elizabeth or talk to us.
info@fashionequipped.com.au
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With decades of industry specific experience to share, we can help you to Scale up or Startup your business. Whether you’re planning to start or starting to grow, our fashion consultants, mentors and online programme and community provide expert, wide-ranging guidance on all stages of the fashion business lifecycle, giving you access to an unrivaled knowledge bank and decades of experience.
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Our consulting packages are tailored to your stage of business - and we strongly believe that consulting is an investment in you and your business, not a cost.
We guarantee you will achieve a significant ROI on your consulting investment. This may be through money you save avoiding expensive mistakes; money you make by growing your sales; incremental profit we can help you identify and make in your business; a new supply chain partner we can connect you with; an elevated brand strategy; an expanded product offering; a more effective marketing strategy - and so much more.
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You will meet either in person or via zoom with your consultant on a regular basis.
Depending on the level of consulting required, this may be monthly, fortnight or more regularly.
You will also have access to your consultant via email and check in phone calls in between consultations if needed,
When you start working with us, there is generally a business review and strategic planning phase that we work through and this is then followed by monthly consulting packages.
Clients generally work with us for a minimum of 3 months up to 18 months, depending on their needs.
We enjoy being part of our clients’ long term journeys.
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We often conduct consulting and mentoring online and our courses are available to anyone with an internet connection.
Face-to-face consulting is available in our Melbourne based office and we often travel to other cities within Australia if our clients prefer us to visit them to work in house with their team.
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Our founder, Elizabeth Formosa, has been working in the industry for over 25 years and managed multimillion dollar portfolios during her time working for some of Australia's most iconic retailers and wholesalers. Elizabeth cultivated her diverse industry experience and business acumen in senior roles in retail and wholesale businesses, and through growing her own fashion business. You can find out more about her experience here .
Elizabeth is also extremely passionate about assembling professional teams, partners and connections that are the best in the business – and as a Fashion Equipped client you can immediately tap into this knowledge and resource bank.
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Our clients range from established businesses (turnover 10M - 50M+) to micro business owners and those in the ideation phase and yet to launch. Clients are a combination of brands, designers, retailers, wholesalers and entrepreneurs, selling locally and globally, online, DTC and wholesale.