Elizabeth Formosa Founder of Fashion Equipped. Start & grow your clothing business with our online fashion business course, mentor sessions & consultancy

Strategic advisory and consulting for fashion founders and business leaders.

For those ready to scale with more clarity, confidence and intention.

Fashion Equipped works with established fashion businesses at pivotal stages of growth and evolution

Elizabeth Formosa provides senior-level advisory and consulting across strategy, structure, profitability and key decision-making, helping leaders make informed, commercially grounded decisions as complexity increases.

This is experienced, considered guidance for building resilient, sustainable high-performing fashion businesses.

Elizabeth Formosa Founder of Fashion Equipped. Take Your Fashion Business to the Next Level

Level Up
Your Fashion
Business

Elizabeth Formosa is the founder of Fashion Equipped and has over 25 years’ experience working across fashion retail, wholesale, sourcing, product development and business strategy.

She has worked with founders, leaders and teams across a wide range of fashion businesses, supporting them through growth, change and complexity.

Elizabeth is known for her considered, direct approach and her ability to bring clarity to complex business decisions.

Her work is grounded in commercial reality and a deep understanding of how fashion businesses actually operate, having worked in the industry for decades.

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YOUR REGULAR FIX OF THE FASHION BUSINESS

Elizabeth Formosa Fashion Business Mindset is one of Apple’s highest-ranked fashion and beauty podcasts - hear stories from designers, brand owners, experts + more
"Fashion Business Mindset Podcast" text in black and red.

Fashion Business.Mindset is one of the highest-ranking podcasts in the Fashion & Beauty category in Australia & NZ.

PLUS OUR GLOBAL AUDIENCE IS GROWING SWIFTLY

You’ll tune into insightful, illuminating conversations with leaders and luminaries in the business; a front row seat for behind the scenes stories from designers, brand owners, entrepreneurs, makers and mentors. This is your go-to listen for honing your business skills, uncovering new opportunities, and cultivating a stronger mindset. Tune in and level up!

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THE LATEST PODCAST EPISODES

Featured
The Pathway to Profitability in 2026 | Fashion Business Mindset
The Pathway to Profitability in 2026 | Fashion Business Mindset

Across the industry, many brands are growing. Revenue is up. Orders are flowing. From the outside, things look strong. But internally, margins are tighter, cash flow feels heavier, and decision-making has become more complex. This episode explores the shift required for founders who want sustainable, commercially sound growth.

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Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale
Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale

Bianca Gregg, a leading figure among a new generation of brand leaders. As Co-Founder and strategist, Bianca has grown Del Rainbow from a boutique studio into a globally recognised fashion and logistics agency with teams across key global markets.

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Leading Stylerunner | Anna Brennan on Growth, Strategy & Style
Leading Stylerunner | Anna Brennan on Growth, Strategy & Style

Anna Brennan is a highly accomplished retail leader with over 20 years of extensive experience across retail, merchandising, marketing, digital, and store operations. As General Manager of Stylerunner since May 2023, Anna is driving the brand's ambitious expansion strategy across Australia and New Zealand.

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Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade
Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade

Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions. Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform.

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Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

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Gina Anstee, Director of Retail at AJE & AJE Athletica
Gina Anstee, Director of Retail at AJE & AJE Athletica

Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE & AJE Athletica. Gina is an experienced and highly successful leader in high end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning. 

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Erin Deering, Co-Founder Triangl | Hanging By A Thread To Having it All
Erin Deering, Co-Founder Triangl | Hanging By A Thread To Having it All

Erin Deering, the accomplished Australian entrepreneur and co-founder of the renowned global swimwear brand, Triangl, has left a permanent mark on the fashion industry. Her innovative use of neoprene cuts and strategic embrace of the influencer effect propelled Triangl to cult status, culminating in a staggering valuation of USD$200 million.

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Marnie Goding | Brand Director and Co-Founder of ELK | Two Decades of Conscious Fashion
Marnie Goding | Brand Director and Co-Founder of ELK | Two Decades of Conscious Fashion

The ELK Mission is to responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. and to minimise our environmental footprint and create a positive impact on our local and global communities.

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WE WORK WITH

FASHION +
LIFESTYLE BRANDS

From innovative startups brimming with potential, to 7+ figure established brands expanding nationally and internationally, our clients embody the power, passion and positive impact of the fashion business.

CONTACT US

BUSINESSES
SUPPORTED

1000+

AND COUNTING

ORGANISATIONS WE WORK WITH

We are proud to work with some of the most innovative and forward-thinking organisations and purpose driven brands in the industry that share our commitment to entrepreneurship and conscious fashion practices.

READ ABOUT Our Impact
  • Seamless logo with abstract circular design above the text.
  • Logo of the Australian Fashion Council with the letters A, F, C in a square and text below.
  • Melbourne Fashion Festival logo with the text "Fashion. Arts. Ideas."
  • Thread Together logo in turquoise
  • "Global Sourcing Expo Australia" text logo in black on white background.
  • WGSN logo in bold black letters
  • RMIT University logo with a red symbol on the left
  • Fashion Exposed Now logo with bold black text and a yellow stylized "now"
  • Collarts logo in bold black font
Thirty years of shaping Australian fashion. 🙌🏼 Congratulations to @melbfashionfestival on 30 years of backing designers, elevating creativity and creating space for the industry to gather, reflect and evolve. There’s something powerful abou
Merry Christmas from Fashion Equipped ✨ As the year comes to a close, we just wanted to say thank you. 🙏🏼 Thank you to our incredible clients, community, collaborators and friends for your support, trust, many hours of working together and the tr