Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
In this episode, I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC.
Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans.
With Your Host, Elizabeth Formosa
Tune into the Episode:
Experience
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate, Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
“CMO of THE ICONIC”
Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership.
A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers.
In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity.
We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market.
CONNECT WITH JO ROBINSON
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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