The Fashion Equipped Fashion Blog
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
Your 2025 Blueprint: Level Up Your Fashion Business for Growth, Impact, and Resilience
This blueprint is your step-by-step guide to reflecting on 2024 and setting clear, actionable goals for 2025. Use this template to align your vision, strategise, and take bold steps toward growth, impact, and resilience.
Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade
Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions. Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform.
Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Jordy Heis | Mastering eCommerce with Shopify’s Trusted Advisor
Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.
Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.