Celebrating 40 Years of Motto — Lessons in Longevity & Reinvention
As we near the end of our 2025 season of Fashion Business Mindset, I’m excited to share a truly meaningful milestone — 40 years of Motto, a long-standing Australian fashion brand that continues to evolve, reinvent and inspire.
In this episode, I’m joined by Faye Browne and Lauren French, the mother–daughter duo behind Motto, who have built one of the most resilient and community-driven fashion businesses in Australia.
Faye began her journey as a fashion buyer before launching Motto with her husband John, driven by a passion for empowering women and celebrating individuality. Today, at 70, Faye remains a vibrant force — leading with authenticity, curiosity and a fierce commitment to helping women feel fabulous in their own skin.
With Your Host, Elizabeth Formosa
Tune into the Episode:
Lauren joined the business in 2007 and spearheaded Motto’s transition from traditional retail to a thriving eCommerce and content-driven brand. As CEO and mum of young children, she has redefined modern leadership — building a sophisticated marketing engine, embracing digital storytelling, and growing an engaged community through daily LIVE try-ons.
During our conversation, we dive into:
The origin story — how Motto began and the early lessons that shaped the brand
Digital reinvention — Lauren’s pivot from bricks-and-mortar to eCommerce before the industry was ready
Hybrid retail — balancing online growth with the role of physical stores
The power of community — why Motto’s LIVE try-ons became a phenomenon and a conversion machine
Intergenerational leadership — navigating roles, decision-making and shared vision
Who the Motto woman is today — and how she has evolved
Longevity in fashion — the mindsets, product strategy and courage required to stay relevant for four decades
Authenticity & empowerment — Faye and Lauren’s personal practices, leadership philosophies and approach to style
What’s next — the future of Motto as it steps into its fifth decade
This conversation is packed with wisdom for founders, leaders and anyone building a brand designed to last.
Tune in to hear the story behind 40 years of reinvention, resilience and community — from two women who continue to shape the Australian fashion landscape in their own bold and brilliant way.
You can connect with Motto at:
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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