The Fashion Equipped Fashion Blog
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
Strategic Growth with Purpose – Alexandra Australia
Alexandra Australia is a lifestyle fashion brand founded by Lexi Bell, created for women who want to feel confident, comfortable, and connected in their everyday lives. With a growing online presence and a loyal customer base, Lexi was ready to take her business to the next level – and partnered with Fashion Equipped to make it happen.
Jack Rivera | Creative Director of Commonry | Transforming Inclusive Fashion
Jacklyn Rivera, the Creative Director of Commonry. Jack has over 15 years of experience in the fashion industry, across a range of roles and brands that have shaped her leadership and management style.
The Monthly Edit | February 2025
This month’s Monthly Edit is packed with fashion industry insights, AI-driven retail trends, and business growth strategies to help you optimise your brand for success. From eCommerce innovations to supply chain efficiencies and brand elevation tactics, we’re here to help you stay ahead in the competitive fashion landscape.
The Future of Fashion Wholesale & Trade Shows with Jenny Nakkan
Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney, Australia’s first international fashion trade show. A trailblazer in the fashion wholesale space, Jenny has built Elevate into a go-to consultancy for Australian brands looking to launch or scale their global wholesale channels.
Your 2025 Blueprint: Level Up Your Fashion Business for Growth, Impact, and Resilience
This blueprint is your step-by-step guide to reflecting on 2024 and setting clear, actionable goals for 2025. Use this template to align your vision, strategise, and take bold steps toward growth, impact, and resilience.
The Monthly Edit | December 2024
As we close out 2024, this December edition of the Monthly Edit is packed with resources to help you finish the year strong and set yourself up for an exciting 2025. From actionable tips on boosting engagement to strategies for maintaining momentum, we’ve designed this month’s content to support your business growth and success.
Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade
Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions. Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform.
Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Jordy Heis | Mastering eCommerce with Shopify’s Trusted Advisor
Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.
The Monthly Edit | November 2024
In this November Monthly Edit, we’ve put together valuable insights and resources to help you make the most of this pivotal time. From practical tips to boost engagement to strategies for sustaining momentum well into the new year, each resource is crafted to support your business growth.
Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
The Monthly Edit | October 2024
As a Fashion Business Strategist at Fashion Equipped, I’ve been guiding clients through strategies to ensure profitable outcomes for the final quarter of the year. With promotional periods like Click Frenzy, Black Friday, and Boxing Day approaching, here are my top strategies for business optimisation.
The Monthly Edit | September 2024
This month we cover our visit to Ragtrader Live Melbourne. Our key findings in the "Solving the Consumer Equation" report released by Afterpay, and recommend top podcasts that offer additional insights into fashion, business and consumer trends.
Image via Afterpay x The Future Laboratory
The Monthly Edit | August 2024
Navigating the ups and downs of business—be it retail, wholesale, or multi-channel—can be challenging. It’s crucial to stay connected with our community, focus on our mindset, upskill, and seek support from those who understand our industry.
The Monthly Edit | Guest Feature | August 2024
Carly from Studio Carly, Fashion Branding and Shopify Specialist, discusses Brand First Marketing, avoiding a messy Tech Stack and the latest Shopify Apps to help your Ecommerce business scale at any size.
The Monthly Edit | July 2024
To continually ELEVATE in business, we believe that staying informed and connected is more important than ever. Here we dive into sharing with you our curated collection of rich resources and benefits in our July 'Monthly Edit'. Our mission is to empower you to work through any business challenges, knowing that you are not alone, and encourage you to seek and embrace new opportunities.
Powerful Moments From Our Sourcing Trip To India | Fashion Field Notes
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
Preparing for Global Sourcing Expo 2024
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
Why does inventory management and merchandise planning play such a big role in the success of a fashion business?
Whilst we all love to design, buy, merchandise and sell great products – the no 1 cost you will have in your business is inventory, yet many small and medium businesses do not invest in the right systems and processes to manage it or maximise its earning capacity.
Why Conscious Fashion Matters
Conscious fashion involves a wide range of practices, including the use of sustainable materials, reducing waste, promoting circularity, ensuring fair and safe working conditions for workers, paying a living wage, and providing transparency to consumers about the social and environmental impact of products. Image Reference Outland Denim