The Fashion Equipped Fashion Blog
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
AI for Fashion Businesses in Australia: What Claude Can Do and Where to Start
Something has shifted in the conversations I am having with fashion founders and leadership teams. Not dramatically. Not all at once. But quietly and consistently, AI is entering the room.
Not as a topic to debate. As a tool people are starting to use. And the question is no longer whether AI is relevant to fashion businesses in Australia. It is whether you are using it well.
Building Kivari: From a Market Stall to a Multi-Channel Brand | Kiki Keysers
In this episode of Fashion Business Mindset, I’m joined by Kiki Keysers, Founder of KIVARI, to unpack the journey behind one of Australia’s most successful contemporary fashion brands. Kiki shares the real story behind that growth. The risks, the decisions, the mindset shifts and the discipline required to build a brand that not only scales, but sustains.
Wear Nature, Not Plastic: 20 Years of Building Kowtow | Gosia Piątek
Founded in 2006, Kowtow has built a global reputation for its commitment to ethical production, Fairtrade organic cotton, and a fully transparent supply chain. But what truly sets the brand apart is its long-term vision. From the very beginning, Gosia set out to create clothing that comes from the earth and can safely return to it.
The Resilience of Independent Fashion Retail | Adella Greenwood | Grace & Willow
Running an independent fashion boutique today demands resilience, commercial discipline, deep customer connection and the ability to adapt as the retail landscape continues to evolve.
In this episode of Fashion Business Mindset, I’m joined by Adella Greenwood, co-founder of Grace & Willow, a much-loved multi-brand boutique located in the seaside suburb of Williamstown in Victoria.
The Pathway to Profitability in 2026 | Fashion Business Mindset
Across the industry, many brands are growing. Revenue is up. Orders are flowing. From the outside, things look strong. But internally, margins are tighter, cash flow feels heavier, and decision-making has become more complex. This episode explores the shift required for founders who want sustainable, commercially sound growth.
Strategic Evolution, Brand Reset & Rebuilding the Foundations with Leina + Fleur
Throughout our work together, we were inspired by Fleur and her team’s passion to reimagine L&F—building on the brand’s foundational strengths while responding with agility and intention to the future of the fashion industry.
The Monthly Edit | February 2026: Profitability, Cash & Commercial Discipline
The first weeks of the year often feel full of momentum.
New season launches.
Fresh creative.
Ambitious revenue targets.
But across the fashion businesses I’m working with, one theme is already clear:
In 2026, profitability is not optional. It is foundational.
End of Year Reflection | Fashion Business Mindset | 2025
This year has been one of growth, challenge, learning and connection. We’ve shared over 127 episodes, welcomed many new listeners, and continued to have honest conversations about what it really takes to build, lead and sustain a fashion business in a changing market.
Celebrating 40 Years of Motto — Lessons in Longevity & Reinvention
In this episode, I’m joined by Faye Browne and Lauren French, the mother–daughter duo behind Motto, who have built one of the most resilient and community-driven fashion businesses in Australia.
Faye began her journey as a fashion buyer before launching Motto with her husband John, driven by a passion for empowering women and celebrating individuality.
The Monthly Edit | December 2025: Finish the Year Strong: Protecting Margin, Cash & Clarity
As the year winds down, the final weeks before Christmas can feel deceptively quiet or unexpectedly intense. Promotions peak, inboxes fill, and decision fatigue starts to creep in.
But for strong fashion businesses, this period isn’t about doing more.
It’s about finishing well.
Growth, eCommerce and AI in Fashion | Global Sourcing Expo Seminar 2025
This conversation brings together three industry leaders: Elizabeth (Fashion Equipped), Kelly Slessor (The Ecommerce Tribe, Tribe Gen AI), and Christina Exie (Stacked Studio) to share their perspectives on the strategies shaping the future of fashion and lifestyle brands.
Taryn Brumfitt & Dr Zali Yager | How Fashion Can Empower Positive Body Image
Taryn is an Australian of the Year, award-winning filmmaker, bestselling author, and founder of the global Body Image Movement.
Zali is an Adjunct Associate Professor and internationally recognised body image researcher who’s published more than 60 academic papers and dedicated her career to creating a safer body-image environment for the next generation.
Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale
Bianca Gregg, a leading figure among a new generation of brand leaders. As Co-Founder and strategist, Bianca has grown Del Rainbow from a boutique studio into a globally recognised fashion and logistics agency with teams across key global markets.
The Monthly Edit | September 2025: Purpose, Progress and Practical Tools to Power Q3 + Q4
Welcome to the September edition of The Monthly Edit — your go-to source for Australian fashion industry news, grants, strategic insights and growth opportunities.
With Q3 of 2025 in full swing and spring starting to bloom, now is the time to reset with purpose and momentum as we power into the rest of FY26
Image via Camilla and Marc
Leading Stylerunner | Anna Brennan on Growth, Strategy & Style
Anna Brennan is a highly accomplished retail leader with over 20 years of extensive experience across retail, merchandising, marketing, digital, and store operations. As General Manager of Stylerunner since May 2023, Anna is driving the brand's ambitious expansion strategy across Australia and New Zealand.
Reset & Reignite Your FY26 Growth Plan —The Monthly Edit | July 2025
As we enter a brand new financial year, this is your opportunity to hit reset, refocus your energy, and reignite your strategy for the months ahead. Whether you're a founder, scaling with a team, or leading across multiple channels — this episode is for you.
Inside Parlour X: Eva Galambos on Retail Vision, Curation and Longevity
After building her career in London and Sydney as a commercial fashion agent, Eva launched Parlour X in 2001. She quickly became one of Australia’s most influential buyers and fashion ambassadors abroad, regularly travelling to Paris and Milan to bring the best of global style to the local market.
The Monthly Edit | July 2025: Reset, Refocus & Reignite
Welcome to the new financial year. Now is the perfect time to hit pause, reflect on your progress, and recalibrate your direction. At Fashion Equipped, this is exactly what we guide our clients through with our mid-year Review & Reset process.
The Design Gallery: Australia’s Must-Attend Event for Creative Innovation — with Patricia Lynch
With over two decades of experience in the fashion and textile industry, Patricia launched Partridge Agency as a globally recognised surface design agency, representing exclusive artwork for the fashion sector. Her deep industry knowledge and creative vision have helped connect Australian brands with some of the world’s most innovative print studios.
The Monthly Edit | May 2025
From AI-powered search and virtual try-on tools to hyper-personalised customer journeys — digital transformation is no longer optional, it’s expected. This month, The Monthly Edit unpacks how fashion businesses can prepare for what’s next — with practical strategies you can apply now.