The Fashion Equipped Fashion Blog


Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.


The Monthly Edit | December 2024

As we close out 2024, this December edition of the Monthly Edit is packed with resources to help you finish the year strong and set yourself up for an exciting 2025. From actionable tips on boosting engagement to strategies for maintaining momentum, we’ve designed this month’s content to support your business growth and success.

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Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra

The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,

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The Monthly Edit | November 2024

In this November Monthly Edit, we’ve put together valuable insights and resources to help you make the most of this pivotal time. From practical tips to boost engagement to strategies for sustaining momentum well into the new year, each resource is crafted to support your business growth.

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Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

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The Monthly Edit | October 2024

As a Fashion Business Strategist at Fashion Equipped, I’ve been guiding clients through strategies to ensure profitable outcomes for the final quarter of the year. With promotional periods like Click Frenzy, Black Friday, and Boxing Day approaching, here are my top strategies for business optimisation.

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The Monthly Edit | July 2024

To continually ELEVATE in business, we believe that staying informed and connected is more important than ever. Here we dive into sharing with you our curated collection of rich resources and benefits in our July 'Monthly Edit'. Our mission is to empower you to work through any business challenges, knowing that you are not alone, and encourage you to seek and embrace new opportunities.

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Powerful Moments From Our Sourcing Trip To India | Fashion Field Notes

As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.

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Preparing for Global Sourcing Expo 2024

As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.

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Why does inventory management and merchandise planning play such a big role in the success of a fashion business?

Whilst we all love to design, buy, merchandise and sell great products – the no 1 cost you will have in your business is inventory, yet many small and medium businesses do not invest in the right systems and processes to manage it or maximise its earning capacity.

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Why Conscious Fashion Matters

Conscious fashion involves a wide range of practices, including the use of sustainable materials, reducing waste, promoting circularity, ensuring fair and safe working conditions for workers, paying a living wage, and providing transparency to consumers about the social and environmental impact of products. Image Reference Outland Denim

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