The Fashion Equipped Fashion Blog


Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.


AI for Fashion Businesses in Australia: What Claude Can Do and Where to Start

Something has shifted in the conversations I am having with fashion founders and leadership teams. Not dramatically. Not all at once. But quietly and consistently, AI is entering the room.

Not as a topic to debate. As a tool people are starting to use. And the question is no longer whether AI is relevant to fashion businesses in Australia. It is whether you are using it well.

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Building Kivari: From a Market Stall to a Multi-Channel Brand | Kiki Keysers

In this episode of Fashion Business Mindset, I’m joined by Kiki Keysers, Founder of KIVARI, to unpack the journey behind one of Australia’s most successful contemporary fashion brands. Kiki shares the real story behind that growth. The risks, the decisions, the mindset shifts and the discipline required to build a brand that not only scales, but sustains.

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Wear Nature, Not Plastic: 20 Years of Building Kowtow | Gosia Piątek

Founded in 2006, Kowtow has built a global reputation for its commitment to ethical production, Fairtrade organic cotton, and a fully transparent supply chain. But what truly sets the brand apart is its long-term vision. From the very beginning, Gosia set out to create clothing that comes from the earth and can safely return to it.

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The Resilience of Independent Fashion Retail | Adella Greenwood | Grace & Willow

Running an independent fashion boutique today demands resilience, commercial discipline, deep customer connection and the ability to adapt as the retail landscape continues to evolve.

In this episode of Fashion Business Mindset, I’m joined by Adella Greenwood, co-founder of Grace & Willow, a much-loved multi-brand boutique located in the seaside suburb of Williamstown in Victoria.

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The Pathway to Profitability in 2026 | Fashion Business Mindset

Across the industry, many brands are growing. Revenue is up. Orders are flowing. From the outside, things look strong. But internally, margins are tighter, cash flow feels heavier, and decision-making has become more complex. This episode explores the shift required for founders who want sustainable, commercially sound growth.

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The Monthly Edit | February 2026: Profitability, Cash & Commercial Discipline

The first weeks of the year often feel full of momentum.

New season launches.
Fresh creative.
Ambitious revenue targets.

But across the fashion businesses I’m working with, one theme is already clear:

In 2026, profitability is not optional. It is foundational.

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Celebrating 40 Years of Motto — Lessons in Longevity & Reinvention

In this episode, I’m joined by Faye Browne and Lauren French, the mother–daughter duo behind Motto, who have built one of the most resilient and community-driven fashion businesses in Australia.

Faye began her journey as a fashion buyer before launching Motto with her husband John, driven by a passion for empowering women and celebrating individuality.

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The Monthly Edit | December 2025: Finish the Year Strong: Protecting Margin, Cash & Clarity

As the year winds down, the final weeks before Christmas can feel deceptively quiet or unexpectedly intense. Promotions peak, inboxes fill, and decision fatigue starts to creep in.

But for strong fashion businesses, this period isn’t about doing more.

It’s about finishing well.

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Taryn Brumfitt & Dr Zali Yager | How Fashion Can Empower Positive Body Image

Taryn is an Australian of the Year, award-winning filmmaker, bestselling author, and founder of the global Body Image Movement.

Zali is an Adjunct Associate Professor and internationally recognised body image researcher who’s published more than 60 academic papers and dedicated her career to creating a safer body-image environment for the next generation.

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The Monthly Edit | September 2025: Purpose, Progress and Practical Tools to Power Q3 + Q4

Welcome to the September edition of The Monthly Edit — your go-to source for Australian fashion industry news, grants, strategic insights and growth opportunities.

With Q3 of 2025 in full swing and spring starting to bloom, now is the time to reset with purpose and momentum as we power into the rest of FY26

Image via Camilla and Marc

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The Design Gallery: Australia’s Must-Attend Event for Creative Innovation — with Patricia Lynch

With over two decades of experience in the fashion and textile industry, Patricia launched Partridge Agency as a globally recognised surface design agency, representing exclusive artwork for the fashion sector. Her deep industry knowledge and creative vision have helped connect Australian brands with some of the world’s most innovative print studios.

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