The Fashion Equipped Fashion Blog
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
Your 2025 Blueprint: Level Up Your Fashion Business for Growth, Impact, and Resilience
This blueprint is your step-by-step guide to reflecting on 2024 and setting clear, actionable goals for 2025. Use this template to align your vision, strategise, and take bold steps toward growth, impact, and resilience.
The Monthly Edit | December 2024
As we close out 2024, this December edition of the Monthly Edit is packed with resources to help you finish the year strong and set yourself up for an exciting 2025. From actionable tips on boosting engagement to strategies for maintaining momentum, we’ve designed this month’s content to support your business growth and success.
Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade
Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions. Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform.
Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Jordy Heis | Mastering eCommerce with Shopify’s Trusted Advisor
Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.
The Monthly Edit | November 2024
In this November Monthly Edit, we’ve put together valuable insights and resources to help you make the most of this pivotal time. From practical tips to boost engagement to strategies for sustaining momentum well into the new year, each resource is crafted to support your business growth.
Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
The Monthly Edit | October 2024
As a Fashion Business Strategist at Fashion Equipped, I’ve been guiding clients through strategies to ensure profitable outcomes for the final quarter of the year. With promotional periods like Click Frenzy, Black Friday, and Boxing Day approaching, here are my top strategies for business optimisation.
The Monthly Edit | September 2024
This month we cover our visit to Ragtrader Live Melbourne. Our key findings in the "Solving the Consumer Equation" report released by Afterpay, and recommend top podcasts that offer additional insights into fashion, business and consumer trends.
Image via Afterpay x The Future Laboratory
The Monthly Edit | August 2024
Navigating the ups and downs of business—be it retail, wholesale, or multi-channel—can be challenging. It’s crucial to stay connected with our community, focus on our mindset, upskill, and seek support from those who understand our industry.
The Monthly Edit | Guest Feature | August 2024
Carly from Studio Carly, Fashion Branding and Shopify Specialist, discusses Brand First Marketing, avoiding a messy Tech Stack and the latest Shopify Apps to help your Ecommerce business scale at any size.
The Monthly Edit | July 2024
To continually ELEVATE in business, we believe that staying informed and connected is more important than ever. Here we dive into sharing with you our curated collection of rich resources and benefits in our July 'Monthly Edit'. Our mission is to empower you to work through any business challenges, knowing that you are not alone, and encourage you to seek and embrace new opportunities.
Powerful Moments From Our Sourcing Trip To India | Fashion Field Notes
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
Preparing for Global Sourcing Expo 2024
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
Why does inventory management and merchandise planning play such a big role in the success of a fashion business?
Whilst we all love to design, buy, merchandise and sell great products – the no 1 cost you will have in your business is inventory, yet many small and medium businesses do not invest in the right systems and processes to manage it or maximise its earning capacity.
Why Conscious Fashion Matters
Conscious fashion involves a wide range of practices, including the use of sustainable materials, reducing waste, promoting circularity, ensuring fair and safe working conditions for workers, paying a living wage, and providing transparency to consumers about the social and environmental impact of products. Image Reference Outland Denim
Maximising Your Potential: How a Fashion Business Consultant Can Help You Succeed
As a fashion business owner, it's essential to stay ahead of the game and have a clear plan to achieve your business goals. This is where a fashion business consultant and strategist comes in as a powerful partner who has one goal in mind, which is your version success.
Fabric Sourcing for New Designers
Fabric is such a vital part of a brand’s appeal – from soft luxurious fibres, to hardy weather-proof pieces. The fabric is what seals the deal, and we want you to become a pro at choosing the best fabric options that will turn your garments into pieces your customers will want to wear every day (where appropriate!).
What is a Tech Pack and Why is it so Important?
Starting your own fashion business can be filled with unexpected technical complexities and curve-balls. This ‘technical’ side of fashion often causes challenges for brands when they’re staring out – and we’re here to help you avoid as much of this as possible!
EXIE: A Brand Empowering Women to Unleash Their Inner Badass!
Established in 2019, EXIE was founded to provide women with technical activewear that has a street-style aesthetic. Eventually, through what Christina calls ‘the power of connection’, her business partnered with the Accent Group where they stocked within Stylerunner.