Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale
Bianca Gregg, a leading figure among a new generation of brand leaders.
As Co-Founder and strategist, Bianca has grown Del Rainbow from a boutique studio into a globally recognised fashion and logistics agency with teams across key global markets.
Known for her unparalleled industry knowledge, intuitive approach, magnetic drive, and considered leadership, Bianca brings precision and unwavering commitment to every partnership.
With Your Host, Elizabeth Formosa
Bianca Gregg, Del Rainbow
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Her approach to wholesale is deeply holistic, balancing creative insight with commercial clarity. Bianca champions direct, transparent communication between brand and buyer, creating lasting value across every touchpoint.
From emerging designers to established names, Bianca works closely with each client to craft a brand experience that’s both true to its ethos and tailored for global reach.
Under her guidance, Del Rainbow has played a pivotal role in elevating emerging brands to international recognition, offering strategic direction that builds lasting global presence and long term brand value.
With dedicated teams in New York, London, and Byron Bay, Del Rainbow continues to shape the growth of some of the most influential and forward-moving brands in the market today.
During my chat with Bianca, we discussed…
Building conscious brands and why Del Rainbow has become recognised globally for championing values-led, considered fashion businesses and creating international connections.
The wholesale landscape, including how to authentically connect brands, retailers, and customers, and the importance of service, storytelling, and strong relationships.
Supply chain strategy, critical paths, and production planning — and how brands can adapt quickly to changing timelines and market demands.
US tariffs and trade complexities, including fluctuating tariff rates, the impact on brand margins, and strategies to mitigate costs through sourcing diversification, correct HS code classifications, and renegotiating pricing structures.
Holding stock in the US and forecasting demand, including how to align with US buying calendars, work with 3PLs, and adopt rolling 3–6 month forecasts rather than long-term commitments.
Advice for brands today — from collaboration and adaptability to range planning, global connectivity, and staying true to values while navigating a complex global market.
CONNECT WITH BIANCA
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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