

Tune into insightful, illuminating conversations with leaders and luminaries in the business; a front row seat for behind the scenes stories from designers, brand owners, entrepreneurs, makers and mentors.
THE LATEST EPISODES
Inside, we’ll unpack the sweeping U.S. tariff changes, how they’re impacting Australian fashion brands, and what steps you can take now — from reassessing landed costs to adjusting your fulfilment model.
In her role as Head of Sustainability at THE ICONIC, Rebekka leads the implementation of the sustainability strategy, which is built on three core pillars: climate change adaptation, circular economy, and human rights.
Jacklyn Rivera, the Creative Director of Commonry. Jack has over 15 years of experience in the fashion industry, across a range of roles and brands that have shaped her leadership and management style.
Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney, Australia’s first international fashion trade show. A trailblazer in the fashion wholesale space, Jenny has built Elevate into a go-to consultancy for Australian brands looking to launch or scale their global wholesale channels.
This blueprint is your step-by-step guide to reflecting on 2024 and setting clear, actionable goals for 2025. Use this template to align your vision, strategise, and take bold steps toward growth, impact, and resilience.
Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions. Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform.
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
Established in 2019, EXIE was founded to provide women with technical activewear that has a street-style aesthetic. Eventually, through what Christina calls ‘the power of connection’, her business partnered with the Accent Group where they stocked within Stylerunner.
i=Change helps businesses be known ‘as a purposeful enterprise’ by helping them shift from the product and promotion model to product and purpose. This is needed, especially in recent years, because consumers are increasingly demanding for their purchases to create meaningful, sustainable social and environmental change.
If there’s one person to know in the Melbourne fashion scene, it’s CEO of Melbourne Fashion Festival, Graeme Lewsey! After graduating from his Bachelor of Arts Degree at RMIT University and briefly designing for his own fashion label, Graeme was awarded Australian Young Designer of The Year by The Woolmark Company which was then followed by over a decade of working with leading fashion brands, retailers and marketing agencies in Europe.
Charlotte Hicks is the founder of ESSE and has over 10 years’ experience designing for leading global fashion brands, such as Zimmermann and sass & bide. ESSE was born out of frustration for the sheer excess and waste that is evident in the fashion industry.
If you missed our Fashion.Business.Mindset LIVE Industry Roundtable, then you don’t have to worry. You can access the full replay and take your virtual FROW seat while we chat to the industries best leaders, changemakers, designers, brands, entrepreneurs and mentors. We’re also going to be covering off a full wrap up of the event here, so you’ll feel like you’ve come away with some gold. Image: Esse Studios
OUR MISSION
Fashion Business Mindset provides industry connection and insider access to The Future of Fashion Tune into unique, rare and empowering conversations with industry thought leaders and changemakers.
Our Mission is to increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset Podcast is your go-to listen for honing your business skills, uncovering new opportunities, and cultivating a stronger mindset. Tune in and level up!
Apple's Highest-Ranked Fashion Podcast
Apple's Highest-Ranked Fashion Podcast
Marnie Goding, Co-Founder of @elkthelabel
MARNIE GODING
Dive into the values that built ELK—an enduring brand committed to responsible design, conscious business practices, and minimizing environmental impact.
Erin Deering, Co-Founder Triangl | Hanging By A Thread | @deering.world
Erin, like many women striving to 'have it all,' discovered the profound personal sacrifices that accompanied her professional journey.
JO ROBINSON
“How AI is transforming customer experiences”
Gina Anstee, Director of Retail at AJE & AJE Athletica
The Power of Positive Culture Creating a Community of Celebration

Good On You
Good On You is revolutionising how we approach fashion and beauty, providing trusted sustainability ratings since 2015.
EPISODE 99
Alexandra Bell, the founder and creative director of ALEXANDRA Australia and content creation space, Beau Bell Studio.
The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel

Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
From the Journal
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
In this edition of The Monthly Edit, we bring you key updates and insights shaping the fashion business landscape, from new U.S. tariffs impacting Australian brands, to Meta’s advertising algorithm changes and Mother’s Day activations.
Image: Meta AI
Our latest Retail Roundup and insights into the Federal Budget’s impact on small business, to important conversations around AI in fashion photography, inclusive brand building, and opportunities to amplify visibility — there’s something here for every founder, retailer, and creative.
Image: H&M
This month’s Monthly Edit is packed with fashion industry insights, AI-driven retail trends, and business growth strategies to help you optimise your brand for success. From eCommerce innovations to supply chain efficiencies and brand elevation tactics, we’re here to help you stay ahead in the competitive fashion landscape.
This blueprint is your step-by-step guide to reflecting on 2024 and setting clear, actionable goals for 2025. Use this template to align your vision, strategise, and take bold steps toward growth, impact, and resilience.
As we close out 2024, this December edition of the Monthly Edit is packed with resources to help you finish the year strong and set yourself up for an exciting 2025. From actionable tips on boosting engagement to strategies for maintaining momentum, we’ve designed this month’s content to support your business growth and success.
In this November Monthly Edit, we’ve put together valuable insights and resources to help you make the most of this pivotal time. From practical tips to boost engagement to strategies for sustaining momentum well into the new year, each resource is crafted to support your business growth.
As a Fashion Business Strategist at Fashion Equipped, I’ve been guiding clients through strategies to ensure profitable outcomes for the final quarter of the year. With promotional periods like Click Frenzy, Black Friday, and Boxing Day approaching, here are my top strategies for business optimisation.
This month we cover our visit to Ragtrader Live Melbourne. Our key findings in the "Solving the Consumer Equation" report released by Afterpay, and recommend top podcasts that offer additional insights into fashion, business and consumer trends.
Image via Afterpay x The Future Laboratory
Navigating the ups and downs of business—be it retail, wholesale, or multi-channel—can be challenging. It’s crucial to stay connected with our community, focus on our mindset, upskill, and seek support from those who understand our industry.
Carly from Studio Carly, Fashion Branding and Shopify Specialist, discusses Brand First Marketing, avoiding a messy Tech Stack and the latest Shopify Apps to help your Ecommerce business scale at any size.
To continually ELEVATE in business, we believe that staying informed and connected is more important than ever. Here we dive into sharing with you our curated collection of rich resources and benefits in our July 'Monthly Edit'. Our mission is to empower you to work through any business challenges, knowing that you are not alone, and encourage you to seek and embrace new opportunities.
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.
Whilst we all love to design, buy, merchandise and sell great products – the no 1 cost you will have in your business is inventory, yet many small and medium businesses do not invest in the right systems and processes to manage it or maximise its earning capacity.
Conscious fashion involves a wide range of practices, including the use of sustainable materials, reducing waste, promoting circularity, ensuring fair and safe working conditions for workers, paying a living wage, and providing transparency to consumers about the social and environmental impact of products. Image Reference Outland Denim
As a fashion business owner, it's essential to stay ahead of the game and have a clear plan to achieve your business goals. This is where a fashion business consultant and strategist comes in as a powerful partner who has one goal in mind, which is your version success.
Fabric is such a vital part of a brand’s appeal – from soft luxurious fibres, to hardy weather-proof pieces. The fabric is what seals the deal, and we want you to become a pro at choosing the best fabric options that will turn your garments into pieces your customers will want to wear every day (where appropriate!).
Starting your own fashion business can be filled with unexpected technical complexities and curve-balls. This ‘technical’ side of fashion often causes challenges for brands when they’re staring out – and we’re here to help you avoid as much of this as possible!
Want More Fashion Business Insights Delivered to your inbox?
Join the Mailing List





