The Future of Fashion Wholesale & Trade Shows with Jenny Nakkan

 

My guest today is Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney, Australia’s first international fashion trade show.

A trailblazer in the fashion wholesale space, Jenny has built Elevate into a go-to consultancy for Australian brands looking to launch or scale their global wholesale channels.


With Your Host, Elizabeth Formosa


Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney

Tune into the Episode:


Experience

With a deep industry understanding and a strategic, hands-on approach, Jenny offers an exclusive match making service where she connects brands with sales agency showrooms, crafts tailored growth strategies and helps them navigate the complexities of domestic and international wholesale.

Through Splash Sydney, she’s redefining the trade show landscape, providing a world-class platform for Australian brands to showcase, connect, and expand their reach on a global scale.


During our chat, Jenny and I discussed:

During our chat, Jenny and I discussed:

  • Her journey into wholesale and the inspiration behind Elevate Wholesale Agency

  • The evolution of the wholesale landscape and what it takes for brands to succeed today

  • The challenges and opportunities for brands entering the wholesale market

  • The power of trade shows, including the vision behind Splash Sydney

  • How brands can leverage wholesale to scale sustainably

  • Her predictions for the future of wholesale and fashion trade shows

Jenny’s insights are invaluable for any brand looking to grow through wholesale.

Splash Sydney is happening on May 12-13​ at Walsh Bay. Visit Splash Sydney or @‌splashsydneyshow on Instagram to explore visiting or exhibiting at this event.

If you have any questions,  you can contact Jenny via the link on the Splash website or head over to  elevatewholesaleagency.com.au and reach her there.

CONNECT WITH JENNY



 

Meet your host Elizabeth Formosa

Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.


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Your 2025 Blueprint: Level Up Your Fashion Business for Growth, Impact, and Resilience