The Monthly Edit | February 2025
February is here, and with it comes the real momentum of 2025. The planning phase is over—it’s time to take action, refine strategies, and execute with clarity and confidence.
This month’s Monthly Edit is packed with fashion industry insights, AI-driven retail trends, and business growth strategies to help you optimise your brand for success. From eCommerce innovations to supply chain efficiencies and brand elevation tactics, we’re here to help you stay ahead in the competitive fashion landscape.
Author: Elizabeth Formosa | 24 Feb 25
Klavyio AI - Read More Below
Industry News & Events
Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney
Splash Sydney 2025: The Ultimate Trade Event for Fashion & Lifestyle Brands
Splash Sydney is set to make waves in 2025 as the premier trade show for emerging and established fashion, lifestyle, and beauty brands.
Hosted on 12th and 13th of May at Walsh Bay Arts Precinct and the 14th and 15th at on 12th and 13th is Walsh Bay Arts Precinct and the 14th and 15th is Carriageworks, this highly curated event offers a dynamic platform for designers, retailers, and buyers to connect, discover new collections, and explore the latest industry trends.
With a strong focus on innovation, sustainability, and brand elevation, Splash Sydney provides an unmatched opportunity for businesses to showcase their products to top-tier buyers, stylists, and media professionals.
Whether you're looking to break into new markets, forge strategic partnerships, or gain insights from industry experts, this event is a must-attend for forward-thinking brands.
📢 Dropping soon—our first episode of @fashionbusinessmindset Season 6 dives deep with Jenny Nakkan, the Founder of Elevate Wholesale Agency and the Founding Partner of Splash Sydney, Australia’s first international fashion trade show.
We discuss the vision behind Splash Sydney, the future of trade events, and how brands can maximise their presence at industry showcases and strategically grow wholesale both locally and globally. Make sure you’re following the show and don’t miss an episode! ‘
Image: MFF 2025
MELBOURNE FASHION FESTIVAL 2025 – WHAT YOU NEED TO KNOW
📅 4–9 March 2025 | Melbourne, Australia
Melbourne Fashion Festival (MFF) is back, bringing together runway shows, industry talks, and networking events to celebrate creativity, innovation, and sustainability in Australian fashion.
Why MFF Matters for Your Business:
✔️ Boost Brand Visibility – Gain exposure, whether you’re showcasing, attending, or collaborating.
✔️ Connect with Industry Leaders – Network with retailers, designers, and emerging fashion innovators.
✔️ Stay Ahead of Fashion Tech & Sustainability Trends – Discover circular fashion, AI-powered retail solutions, and conscious consumerism strategies.
Ways to Get Involved:
Attend Runway Shows – Get inspired creatively and explore future showcasing opportunities for your brand.
Join Industry Seminars & Workshops – Learn from top fashion leaders and trend forecasters to expand your knowledge.
Network with Peers & Retailers – Connect with potential stockists, business collaborators, and industry insiders.
BUSINESS OPTIMISATION INSIGHTS
Monthly Edit: AI Spotlight 🚀
Artificial Intelligence (AI) is revolutionising the fashion industry, enabling brands to streamline workflows, enhance customer experiences, and drive smarter business decisions.
Are you fully leveraging AI for business growth?
This month, we’re shining a light on ChatGPT & AI tools that fashion entrepreneurs can integrate into their marketing, merchandising, and operations strategies.
5 Ways to Use AI in Your Fashion Business
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Generate compelling product descriptions, collection storytelling, and SEO-driven website copy.
Craft high-ranking blog posts to improve brand visibility and organic traffic.
Write engaging social media captions and video scripts for Reels & TikToks.
Enhance PR strategies by drafting compelling press releases and media pitches using AI.
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Automate customer support using ManyChat & ChatGPT for quick, personalised responses.
Build AI chatbots for Instagram, Facebook & eCommerce to guide shoppers through their journey.
Use ChatGPT to refine your brand tone and messaging for consistent communication.
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Use AI to track fashion trends & consumer behaviour for data-driven range planning.
Develop product launch strategies with predictive analytics.
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Automate task management & communication with AI-generated summaries.
Streamline supply chain management with AI-driven demand forecasting.
Create Standard Operating Procedures (SOPs) for improved efficiency.
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Use AI-powered tools to refine customer segmentation & personalise email marketing.
Brainstorm ad campaign ideas & influencer collaborations using ChatGPT.
Create structured influencer agreements & brand storytelling campaigns.
Develop engaging content to build and strengthen your personal brand, positioning yourself as an industry leader and authority.
📢 We’ll be sharing more about AI each month! Got a topic you’d love us to cover? Head over to Instagram and leave us a comment!
Image: chatgpt.com
Image: Browzwear (VStitcher)
Using AI to Stay Ahead in 2025
🚀 Leverage AI-powered tools to optimise, automate, and scale your fashion business:
Klaviyo AI – Automate email marketing with personalised recommendations and predictive analytics.
Style Arcade – Optimise range planning and merchandise strategies with real-time data insights.
Sidekick (by Shopify) – AI-driven insights to help merchants streamline their eCommerce strategy.
ChatGPT & ManyChat – Automate customer engagement, generate content, and refine brand messaging.
Rebuy – AI-powered product recommendations to boost sales and customer retention.
Try with Mirra – Virtual try-on technology to enhance online shopping experiences.
CLO 3D – The industry leader in 3D garment simulation, allowing brands to create realistic digital prototypes, test fit, and reduce physical samples. Perfect for fashion designers, pattern makers, and digital fashion workflows.
Browzwear (VStitcher) – A powerful AI-integrated 3D fashion design platform used by leading brands to create hyper-realistic digital garments, improve pattern accuracy, and streamline production.
Adobe Substance 3D – Transform digital fashion with high-quality fabric textures and material rendering. Ideal for brands integrating realistic digital materials into their eCommerce visuals, virtual try-ons, and metaverse fashion.
The future of fashion is AI-powered—embrace these tools to work smarter, not harder!
Experiment with AI, automate where possible, and free up time for the creative and strategic work that drives your brand forward!
We’ll be sharing more about AI each month!
Got a topic you’d love us to cover? Want to dive deeper into AI tools for fashion?
👉 Head over to Instagram and leave us a comment! Tell us which AI tools or strategies you’d like to learn about next.
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Podcasts & Books to Elevate Your Business
The Future Report
A podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each episode to discuss a topic or trend that you need to know about.
Textilpedia - The complete fabric guide.
This is a beautiful book and comprehensive guide covering everything about textiles – from fibre and yarn to fabric construction and finishing. It’s highly visual, featuring realistic fabric photographs for easy identification.
SEASON 6 OF @FASHIONBUSINESSMINDSET IS LAUNCHING SOON!
We’re back with another powerful season, bringing you insightful conversations with industry thought leaders, Innovators, and Change-Makers.
📅 First episode drops on 5th March – mark your calendar!
We’ll be exploring the latest fashion business trends, strategies, and expert insights to help you grow and scale with confidence.
Make sure to follow the podcast so you never miss an episode!
Tap into Our Continued Partnership with WGSN!
We’re thrilled to embark on our sixth year of partnership with WGSN, the #1 global trend forecasting and analytics platform. At Fashion Equipped, we are passionate about empowering startups and growing businesses by providing access to this cutting-edge resource. Combined with our tailored programs, mentoring, and consulting services, these invaluable tools give our clients a competitive edge, helping them not just launch but scale their fashion businesses successfully.
In today's fast-paced and data-driven fashion industry, staying ahead of trends is critical. WGSN delivers global insights and future trends that can transform your business, ensuring you thrive in this ever-evolving landscape.
This is a unique and invaluable opportunity to elevate your business and position yourself as a leading brand in the industry.
Contact Elizabeth directly at elizabeth@fashionequipped.com.au to discover how WGSN can give your business an immediate advantage.
Image: WGSN
