Carly
Stirling
Creative Direction
Brand, Marketing &
eCommerce Mentor
Blending commercial insight with a creative eye, I help fashion brands elevate their presence—visually and strategically—across every customer touchpoint. From brand identity to digital execution, I create brand experiences that drive both impact and revenue.
With over 20 years’ experience across retail, fashion and brand design, product development, and eCommerce, I bring strategic, all-rounder expertise to the innovation and elevation of Australian fashion brands—turning creativity into commercial success.
I’m Your Go-To For:
Guiding ambitious fashion brands from concept to clarity—shaping thoughtful, future-focused identities that resonate deeply with the right audience. Grounded in strategic branding and creative direction, I bring over two decades of experience across fashion, design, marketing, and Shopify to deliver elevated brand worlds and high-performing digital experiences that connect, inspire, and drive results.
Your investment in you / $290 incl GST
Includes 1 hour of mentorship power. Your mentors review your goals prior to the session. Get direct access to 20+ years of fashion industry and brand strategy expertise.
ABOUT
I started in the pattern room at fifteen and have spent over two decades immersed in the creative side of fashion—building a career across design, product development, and brand strategy. My experience includes roles as a Senior Fashion Designer, Garment Technician, Product Developer, Trend Forecaster, Product Manager, and Graphic Designer. I’ve worked with iconic Australian brands like Rio, Bonds, Holeproof, and kikki.K, as well as over 40 independent fashion labels including MAARA Collective, Vixen & Fox, Leina + Fleur, Goondiwindi Cotton, and ALEXANDRA.
Eight years ago, during the shift from bricks-and-mortar to digital-first retail, I recognised the need for fashion brands to confidently translate their identity online. It was a challenge I was uniquely positioned to meet—combining my industry insight with branding, marketing, design, and Shopify expertise to create eCommerce experiences that are both beautiful and functional.
Today, I support fashion brands looking to elevate their digital presence—crafting online experiences that reflect the quality of their product, celebrate their values, and communicate their purpose with confidence.
“With fashion industry experience and eCommerce expertise, I’m uniquely positioned to help fashion brands create cohesive, compelling brand journeys that drive revenue and impact across both physical and digital spaces.”
From building a future-proofed brand identity to executing seamless Shopify builds, I guide fashion businesses through every stage of growth. My all-rounder approach helps brands refine their positioning, respond to customer behaviour, evolve with trends and technology, and foster loyalty through clear storytelling and strategy.
In an industry where ethics matter and customer expectations are always evolving, I help brands stay ahead of the curve—and stay grounded in strategic thinking, creative execution, and strong brand foundations.
As a mentor, I become a strategic partner to fashion businesses ready to grow—delivering sustainable success through distinct, meaningful brand identities. With eco-conscious values, digital fluency, and over 20 years of hands-on experience, I’m here to help brands navigate challenges, seize opportunities, and confidently step into what’s next.
Additionally, Carly’s ongoing education spans fashion design, graphic design, web design, and marketing—gained through studies at leading Australian universities. Currently a leading brand, marketing, and eCommerce Manager for a regional Australian Women’s Fashion Brand during their next phase of growth.
Carly’s mentorship supports you in reviewing, refining, and strengthening key brand and business touch points, including:
Brand & Creative Direction
Brand strategy, storytelling and positioning
Visual direction and creative alignment
Photography & Content Strategy
Art direction for photoshoots
Image curation and content planning
Design & Brand Identity
Feedback on graphic design and branding assets
Packaging and product presentation review
Digital & eCommerce
Shopify store critique and optimisation
Klaviyo email marketing structure and flow
Social media content and visual direction
Marketing & Strategy
Consumer behaviour insights
Target customer profiling and segmentation
Marketing strategy development
Guidance on customer surveys and research methods
-
![]()
"Carly was a pleasure to work with the entire team. Extremely hard working and committed to the success of the project. She was open to feedback and was great at brainstorming ideas. We had some very specific things in mind and she worked through this perfectly. She also delivered the work on time and in a much shorter period than expected."
“We are crazy appreciative of your efforts and hard work, we have been raving about you to people and we couldn't be happier with the outcome!”
-
![Thirty-Four Dukes as seen on Fashion Equipped. Fashion, business consulting.]()
Thank you for supporting me, coaching me and strategising my ideas to life. You seamlessly brought my brand together starting from colour palette to fonts to contents and every piece of information. Thank you for designing my website and and linking all the social platforms across my digital platforms on my launch.
Working with you has been absolutely amazing, you work with integrity, respect and with such calmness that I just love been around you and asking you to help me is never a problem.
-
![]()
The work we’ve put into the website last year has been so valuable. Not only has it elevated the brand but it’s helped attract new wholesale accounts and collaborations. Having consistent + beautiful branding across all touch points has been key. Thank you!
– Founder Liz Archer, The Elsewhere Co | Womens Travel Accessories
Book Your Session With Carly Stirling