The Fashion Business Growth Roadmap
SIGNATURE CONSULTING OFFER
Our signature consulting offer, The Fashion Business Growth Roadmap, is a high-level strategic review and action plan designed to give fashion brands the clarity, confidence, and commercial strategy needed to scale successfully.
The Strategy-Driven Approach to Scaling a Profitable Fashion Brand.
With rising costs, shifting market conditions, and increasing competition, growing a fashion brand has never been more complex. Without a clear, structured plan, it’s easy to feel overwhelmed, stuck, or unsure of the next best move.
The Fashion Business Growth Roadmap is designed to cut through the complexity and provide strategic clarity on the key areas of your business that need focus, refinement, and action.
This isn’t about theory—it’s a real-world audit and roadmap, tailored to your brand, designed to help you scale with confidence.
Led by Industry Expert, Elizabeth Formosa
With 20+ years of experience across buying, product development, brand building, marketing, strategic planning, and team management, Elizabeth Formosa has worked with corporate brands, independent labels, and her own successful wholesale business.
As the Founder of Fashion Equipped, a leading consultancy working with fashion and lifestyle brands across Australia and globally, Elizabeth has helped fashion entrepreneurs, brand owners, and industry leaders build profitable, scalable, and purpose-driven businesses.
Through the Fashion Business Growth Roadmap, Elizabeth works 1:1 with you to deep-dive into your business, assess opportunities and challenges, and develop a structured, high-impact strategy to ensure your next 12 months are your most successful yet.
This strategic review and growth optimisation process follows a phased approach, ensuring every aspect of your business is assessed, refined, and aligned for sustainable growth.
What’s Included in The Fashion Business Growth Roadmap?
The 5 Steps of Business Audit & Strategic Roadmap Development
PHASE ONE
“Your Strategic Growth Journey in 5 Steps”
From audit to action – a clear path to scale your fashion business.
01.
Client
Preparation
Get clear before we dive deep
Complete a guided intake to align your vision, data, and current challenges—ensuring a focused and impactful strategy experience.
02.
Comprehensive
Business Review
Audit your entire business, backed by market insights
Elizabeth will review your brand, product, financials, marketing, eComm, and wholesale—plus benchmark you against industry standards to reveal your biggest growth opportunities.
03.
Strategy
Sessions
Collaborate 1:1 with Elizabeth
Four deep-dive 1:1 sessions with Elizabeth to troubleshoot challenges, make key decisions and co-create your strategic direction.
04.
Strategic
Analysis
Know your strengths, optimise opportunities
Gain clarity with a SWOT analysis, financial performance review, and forecasting guidance to ensure your business is on a path to profitability.
05.
12-Month Growth
Roadmap
Walk away with a clear plan for scaling
Your custom roadmap includes immediate priorities, growth strategies, and long-term scaling steps—plus tailored recommendations for implementation.
PHASE TWO
5 Steps to Strategic Execution & Sustainable Growth
“Your Path to Long-Term Growth – Ongoing Strategy in 5 Steps”
Designed for brands ready to execute, evolve, and expand with confidence.
01.
Monthly Strategic
Partnership
Stay supported, stay on track
Engage in a monthly consulting package tailored to your growth goals, with ongoing strategic guidance and accountability from Elizabeth.
02.
Executive Coaching
& Strategic Advisory
Lead with clarity and confidence
Receive high-level 1:1 coaching to refine leadership, strengthen decision-making, and drive the vision forward.
03.
Strategy Sessions
& Check-Ins
Keep momentum with regular reviews
Includes 2 x 2-hour strategy sessions and a 1-hour check-in each month to problem-solve, assess progress, and pivot where needed.
04.
Customised Support
Across the Business
From product to people—get expert guidance
Whether you’re navigating marketing, finances, product, or team structure, each session is tailored to what matters most right now.
05.
Access to Exclusive
Resources
Templates, tools, and insider insights
Leverage best-in-class resources to streamline your operations, refine systems, and scale smarter.
Who Is The Fashion Business Growth Roadmap For?
This strategic consulting program is designed for:
Fashion Founders & Brand Owners
CEOs, General Managers & Executives
Senior Leaders & Heads of Department
(Product, eCommerce, Marketing, Sourcing, and more)
Whether you’re leading the business, driving growth, or overseeing key functions, this roadmap is built to support decision-makers who are ready to:
☑️ Shift from reactive to strategic
☑️ Align teams and priorities
☑️ Scale sustainably and profitably
☑️ Navigate complexity with expert support
Is The Fashion Business Growth Roadmap Right for You?
Are experiencing stalled growth or declining profitability and need a clear, results-driven strategy to regain momentum.
Are operating without a cohesive, structured strategy and require direction to drive sustainable growth.
Are scaling quickly but struggling to streamline product assortment, optimise supply chain, manage inventory effectively, and align sales, marketing, and team structure.
Want to optimise financials, pricing, product, supply chain, sales, and marketing to improve profitability and accelerate growth.
Need a trusted expert to guide them through their next stage of business evolution with clarity and confidence.
Are seeking a quick fix rather than committing to a clear, long-term growth strategy.
Are not ready to dedicate the time, energy, and focus required to implement meaningful change.
Prefer a done-for-you solution instead of engaging in a collaborative strategic process.
Are not currently in a financial position to invest in your business’s next stage.
Are unwilling to challenge existing systems, processes, or ways of working.
What You Can Expect to Achieve:
✔ Achieve financial stability with a scalable, growth-driven business model.
✔ Strengthen brand positioning and elevate creative direction.
✔ Optimise product strategy, pricing, and supply chain to improve profitability.
✔ Build a high-performing team and operational structure.
✔ Accelerate online sales, deepen customer engagement, and expand wholesale.
Client: Lexi Bell, Founder of Alexandra
Recent Client Success Story | Alexandra
Alexandra Australia is a lifestyle fashion brand founded by Lexi Bell, created for women who want to feel confident, comfortable, and connected in their everyday lives. With a growing online presence and a loyal customer base, Lexi was ready to take her business to the next level – and partnered with Fashion Equipped to make it happen.
YOUR NEXT
STEPS
Ready to Take Your Fashion Business to the Next Level?
Book a complimentary Clarity Call with Elizabeth — your trusted Fashion Business Strategist, Consultant, and Mentor.
Whether you’re feeling stuck, scaling fast, or seeking strategic direction, this 30-minute call is designed to explore whether The Fashion Business Growth Roadmap is the right fit to support your next stage of growth.
During the call, we’ll focus on:
• Where You Are Now
An opportunity to introduce your business, current stage, and key challenges.
• Where You Want to Be
Share your goals, vision, and what success looks like for you.
• How We Can Help You Get There
Learn how The Fashion Business Growth Roadmap can provide the clarity, structure, and strategic support to help you move forward with confidence.
Please note: This is not a coaching or consulting session — it’s a chance to connect, assess fit, and explore next steps. Limited places are available each month.
Prefer to dive straight into a working session?
If you're ready to get into the detail and receive tailored strategic guidance, you can skip the clarity call and book a 1-hour paid consulting session.