Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra
In this episode, I’m thrilled to welcome Alexandra Bell, the founder and creative director of ALEXANDRA Australia and most recently, the beautiful content creation space, Beau Bell Studio.
With Your Host, Elizabeth Formosa
Tune into the Episode:
Experience
With a passion for fashion, she launched her namesake label ALEXANDRA in Melbourne in 2016. Today, the brand’s headquarters, thriving eCommerce business, first bricks-and-mortar store, and creative studio are all based on the Gold Coast.
“The balance of performance marketing and brand marketing”
The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,
Balancing the demands of content creation with rising costs, Lexi launched Beau Bell Studio as a versatile photography space for the brand and the broader creative community. Lexi supports local startups by providing affordable access, recognising the challenges new businesses face in managing costs while striving to make their mark.
Lexi has been a client of mine for the past 18 months, and I’m always thrilled to showcase the incredible, talented entrepreneurs I have the privilege of working with every day.
During our chat, Lexi and I dive into:
The key learnings of a growing business
The power of brand elevation
Building a strong connection with customers
The balance of performance marketing and brand marketing
The excitement of opening your first store
Leading a growing team
Launching Beau Bell, her own creative studio on the Gold Coast
And so much more!
Lexi has also extended a generous offer for Beau Bell Studio bookings exclusively for our Fashion Business Mindset audience.
Beau Bell Studio already offers 50% off bookings for startups trading for less than two years.
But this summer until the end of February 2025, Fashion Business Mindset listeners can enjoy an exclusive 30% discount on bookings for established businesses.
Just mention our podcast to the team at Beau Bell to claim the offer!
CONNECT WITH LEXI
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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