Unlocking 44% Growth for Fashion Brands – Insights from Michaela Wessels | Style Arcade
In this episode, I’m thrilled to be joined by Michaela Wessels, CEO & co-founder of Style Arcade. Style Arcade is revolutionising the retail and e-commerce space with its cutting-edge platform, empowering fashion brands to make data-driven decisions.
With Your Host, Elizabeth Formosa
Michaela Wessels, CEO & co-founder of Style Arcade
Tune into the Episode:
Experience
Michaela is a retail and e-commerce veteran with over 15 years of experience in merchandise buying, planning and consulting.
Michaela’s trailblazing work ethic and entrepreneurship has seen Australia's biggest brands replace spreadsheets with intelligent fashion analytics and digital range planning from Style Arcade.
“Working with both brands and retailers across more than 13 countries from pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Amiri.”
Michaela's background in finance formed the foundation of entering into over a decade of global retail experience, including formative roles at Truworths, Lacoste and The Iconic.
Michaela founded Style Arcade in 2018, it’s; an all-in-one AI-powered merchandise buying and planning platform, providing intelligent merchandising recommendations to some of the world’s biggest brands and retailers.
Backed by Acadian Software (Klaviyo, Convoke) Style Arcade has grown in excess of 200% annually since inception and has garnered the trust of over 6,000 global users. Working with both brands and retailers across more than 13 countries from pure-play e-commerce giants like The Iconic, Princess Polly and White Fox, to cult designers like Aje, Christopher Esber and Amiri. Currently, 63% of the platform’s revenue has come from word-of-mouth highlighting the company’s significant brand awareness amongst fashion industry data fanatics.
During our chat, Michaela and I delve into
The entrepreneurial journey behind Style Arcade
The importance of leveraging data for decision-making in fashion
How brands can innovate to stay ahead in a competitive market.
How Style Arcade helps you optimise size accuracy, streamlines inventory management, and enhances assortment planning.
How Style Arcade helps businesses maximise profitability and improve in-season trading with features like AI-driven size and buy calculators, advanced retail analytics, and seamless e-commerce integration,.
Michaela also shares her invaluable insights on navigating the challenges of scaling a business and fostering creativity in a tech-driven industry.
CONNECT WITH MICHAELA
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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