Throughout our work together, we were inspired by Fleur and her team’s passion to reimagine L&F—building on the brand’s foundational strengths while responding with agility and intention to the future of the fashion industry.

Alexandra Australia is a lifestyle fashion brand founded by Lexi Bell, created for women who want to feel confident, comfortable, and connected in their everyday lives. With a growing online presence and a loyal customer base, Lexi was ready to take her business to the next level – and partnered with Fashion Equipped to make it happen.