Wear Nature, Not Plastic: 20 Years of Building Kowtow | Gosia Piątek
In this episode of Fashion Business Mindset, Elizabeth Formosa sits down with Gosia Piątek, Founder of Kowtow, a pioneer in sustainable and circular fashion.
Founded in 2006, Kowtow has built a global reputation for its commitment to ethical production, Fairtrade organic cotton, and a fully transparent supply chain.
But what truly sets the brand apart is its long-term vision.
From the very beginning, Gosia set out to create clothing that comes from the earth and can safely return to it.
Nearly 20 years later, that vision has been realised.
With Your Host, Elizabeth Formosa
Tune into the Episode:
Kowtow has developed a groundbreaking process using biochar, allowing garments to be returned to the soil without harm and completely free from plastic.
In this conversation, we explore:
The original vision behind Kowtow and what inspired Gosia to challenge the fashion industry
Building a sustainable brand before sustainability was mainstream
The reality of creating a fully transparent and ethical supply chain
Kowtow’s biochar innovation and what it means for the future of circular fashion
Customer demand for sustainability and how it has evolved
The current state of fashion trade and navigating economic uncertainty
Balancing purpose and profitability in a values-driven business
Marketing and storytelling for a conscious brand
Leadership, mindset and founder growth
What the future holds for fashion and the opportunity for brands willing to lead change
This episode is a must-listen for founders, designers and industry leaders looking to build commercially strong, responsible and future-focused fashion businesses.
About the Guest:
Gosia Piątek is the Founder of Kowtow, a globally recognised sustainable fashion brand known for its commitment to Fairtrade organic cotton, ethical production and circular design principles.
About Fashion Business Mindset
Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses.
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