STRATEGIC ADVISORY AND CONSULTING
for fashion founders and business leaders.
Who are ready to scale with more clarity, confidence and intention.
Fashion Equipped works with established fashion businesses at pivotal stages of growth and evolution.
EXPERIENCE, CONSIDERED GUIDANCE
FOR BUILDING RESILIENT, HIGH-PREFORMING FASHION BUSINESSES.
Elizabeth Formosa provides senior-level advisory support across strategy, structure, profitability and decision-making, helping leaders make confident, commercially grounded decisions as complexity increases.
Time to Level Up
1 / Proven Growth Strategies
Built from 25+ years across fashion, retail, wholesale and eCommerce.
2 / Senior Strategic Advisory
Supporting founders and leadership teams across every pillar of their business.
3 / Real-World Business Experience
From building and running my own business to advising multi-million dollar brands.
ELIZABETH WORKS WITH:
Fashion business founders and leadership teams with brands navigating growth, complexity or transition.
This work is designed for those who value depth, clarity and considered decision-making.
About Elizabeth
Elizabeth Formosa is the founder of Fashion Equipped and has over 25 years’ experience working across fashion retail, wholesale, sourcing, product development and business strategy.
She has worked with founders, leaders and teams across a wide range of fashion businesses, supporting them through growth, change and complexity.
Elizabeth is known for her considered, direct approach and her ability to bring clarity to complex business decisions.
Her work is grounded in commercial reality and a deep understanding of how fashion businesses actually operate, having worked in the industry for decades.
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Strengthening your brand’s position and elevating its presence to build resilient brands with longevity in an increasingly competitive market.
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Developing dynamic and aligned marketing strategies that attract your ideal customers and support long-term brand growth.
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Developing strategically sound product strategy and range architecture that align brand, product, demand and profitability.
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Building aligned supplier partnerships and production strategies that support product design, quality, margins and scale.
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Setting pricing structures that secure brand positioning while protecting margin and remaining competitive in the market.
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Bringing financial clarity to the business through structured forecasting aligned with strategy and growth planning.
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Building a robust team structure supported by the leadership capability required for the next stage of growth.
Working With Elizabeth
Elizabeth works as a strategic advisor to fashion founders and leadership teams, supporting them to navigate growth and make complex, commercially sound decisions. She partners closely with a small number of clients each year, offering senior advisory support grounded in real industry experience.
The work is focused, considered and designed around what the business needs now, and what it will take to scale sustainably and profitably.
Thought Leadership & Community
In addition to founding Fashion Equipped, Elizabeth is the host of Fashion Business Mindset, a long-running podcast sharing real conversations and senior strategic insight from across the fashion industry.
Through the podcast and an upcoming annual live event, she supports a thoughtful, connected community of founders and leaders focused on building sustainable businesses.
WE WORK WITH
FASHION +
LIFESTYLE BRANDS
From innovative startups brimming with potential, to 7+ figure established brands expanding nationally and internationally, our clients embody the power, passion and positive impact of the fashion business.
BUSINESSES
SUPPORTED
1000+
AND COUNTING
If you’re at a point where the next decision matters, it starts with a conversation.
ORGANISATIONS WE WORK WITH
We are proud to work with some of the most innovative and forward-thinking organisations and purpose driven brands in the industry that share our commitment to entrepreneurship and conscious fashion practices.
