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In this masterclass, you’ll get access to:
A practical, fashion-focused masterclass designed to help you understand where AI can genuinely support your e-commerce business — from creating smarter workflows and improving conversion to turning business data into better commercial decisions.
Kelly Slessor takes you through the evolving AI landscape and how it is changing e-commerce, including:
How to get better results from AI through prompting, context and customisation
Moving beyond basic AI use into more intelligent, repeatable workflows
How AI agents and agentic workflows can support e-commerce
Practical applications across reporting, conversion and product discovery
Tools and examples you can explore within your own business
How to identify where AI could create the greatest impact over the next 6–8 weeks
Elizabeth Formosa then brings AI firmly into the context of running a fashion business, showing you how to move from data to decision and use AI as a commercial thinking partner.
You’ll explore practical fashion applications including:
Turning reporting and business data into clearer insights and actions
Analysing customer feedback to identify recurring themes and opportunities
Approaching competitor and market analysis more intelligently
Reviewing range architecture and product opportunities
Exploring price positioning and market context
Identifying and prioritising the right AI opportunities for your business — based on business need, available information and commercial value, rather than adopting AI for AI’s sake
Throughout the masterclass, Kelly and Elizabeth combine AI and e-commerce expertise with real-world fashion business strategy, giving you practical frameworks, demonstrations, prompts and resources that you can take back into your own business.
You’ll also receive the supporting guides, prompts and resource pack, so you can continue experimenting and building on what you’ve learned after watching the replay.
In this masterclass, you’ll get access to:
A practical, fashion-focused masterclass designed to help you understand where AI can genuinely support your e-commerce business — from creating smarter workflows and improving conversion to turning business data into better commercial decisions.
Kelly Slessor takes you through the evolving AI landscape and how it is changing e-commerce, including:
How to get better results from AI through prompting, context and customisation
Moving beyond basic AI use into more intelligent, repeatable workflows
How AI agents and agentic workflows can support e-commerce
Practical applications across reporting, conversion and product discovery
Tools and examples you can explore within your own business
How to identify where AI could create the greatest impact over the next 6–8 weeks
Elizabeth Formosa then brings AI firmly into the context of running a fashion business, showing you how to move from data to decision and use AI as a commercial thinking partner.
You’ll explore practical fashion applications including:
Turning reporting and business data into clearer insights and actions
Analysing customer feedback to identify recurring themes and opportunities
Approaching competitor and market analysis more intelligently
Reviewing range architecture and product opportunities
Exploring price positioning and market context
Identifying and prioritising the right AI opportunities for your business — based on business need, available information and commercial value, rather than adopting AI for AI’s sake
Throughout the masterclass, Kelly and Elizabeth combine AI and e-commerce expertise with real-world fashion business strategy, giving you practical frameworks, demonstrations, prompts and resources that you can take back into your own business.
You’ll also receive the supporting guides, prompts and resource pack, so you can continue experimenting and building on what you’ve learned after watching the replay.