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In this masterclass, you’ll get access to:
A practical, fashion-focused masterclass designed to help you use Claude with greater confidence and apply it to real commercial challenges across your business—from financial visibility and product development to marketing performance and market intelligence.
Brooke Wright introduces you to Claude and shows you how to move beyond basic prompting into more useful, repeatable ways of working with AI, including:
How to write stronger prompts and give Claude the context it needs
Using Projects and Memory to create more consistent, business-relevant outputs
Understanding privacy and using business information responsibly
How Claude’s Cowork and Code capabilities can support more complex work
Creating reusable Skills and Artifacts for recurring business needs
Building practical AI workflows that you and your team can continue to use
Elizabeth Formosa then brings Claude firmly into the context of running a fashion business, demonstrating how it can support clearer thinking and stronger commercial decisions.
You’ll explore four practical fashion-business workflows:
Financial reporting and visibility: bringing together financial and sales information to identify performance, risks, priorities and potential actions
Product strategy and development: reviewing critical-path information to identify recurring delays, supplier issues and risks before they affect delivery
Marketing investment: creating a clearer view of marketing activity, spend and return across channels and identifying where measurement or investment needs attention
Trend and market intelligence: using Claude to organise industry information into a focused, source-linked roundup that supports business planning and decision-making
Throughout the masterclass, Brooke and Elizabeth combine practical AI capability with real-world fashion business strategy, showing you how to start with a genuine business need, bring together the right information and use Claude to make important patterns, risks and opportunities easier to see.
The purpose is not to replace your expertise or judgement. It is to help you work through complex information more efficiently, ask better questions and make more informed decisions.
You’ll also receive the supporting guides, Build Your Own prompts and resource pack, so you can adapt the demonstrated workflows to your own business and continue building on what you’ve learned after watching the replay.
In this masterclass, you’ll get access to:
A practical, fashion-focused masterclass designed to help you use Claude with greater confidence and apply it to real commercial challenges across your business—from financial visibility and product development to marketing performance and market intelligence.
Brooke Wright introduces you to Claude and shows you how to move beyond basic prompting into more useful, repeatable ways of working with AI, including:
How to write stronger prompts and give Claude the context it needs
Using Projects and Memory to create more consistent, business-relevant outputs
Understanding privacy and using business information responsibly
How Claude’s Cowork and Code capabilities can support more complex work
Creating reusable Skills and Artifacts for recurring business needs
Building practical AI workflows that you and your team can continue to use
Elizabeth Formosa then brings Claude firmly into the context of running a fashion business, demonstrating how it can support clearer thinking and stronger commercial decisions.
You’ll explore four practical fashion-business workflows:
Financial reporting and visibility: bringing together financial and sales information to identify performance, risks, priorities and potential actions
Product strategy and development: reviewing critical-path information to identify recurring delays, supplier issues and risks before they affect delivery
Marketing investment: creating a clearer view of marketing activity, spend and return across channels and identifying where measurement or investment needs attention
Trend and market intelligence: using Claude to organise industry information into a focused, source-linked roundup that supports business planning and decision-making
Throughout the masterclass, Brooke and Elizabeth combine practical AI capability with real-world fashion business strategy, showing you how to start with a genuine business need, bring together the right information and use Claude to make important patterns, risks and opportunities easier to see.
The purpose is not to replace your expertise or judgement. It is to help you work through complex information more efficiently, ask better questions and make more informed decisions.
You’ll also receive the supporting guides, Build Your Own prompts and resource pack, so you can adapt the demonstrated workflows to your own business and continue building on what you’ve learned after watching the replay.