The Fashion Equipped Fashion Blog
Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.
Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce
With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.
EXIE: A Brand Empowering Women to Unleash Their Inner Badass!
Established in 2019, EXIE was founded to provide women with technical activewear that has a street-style aesthetic. Eventually, through what Christina calls ‘the power of connection’, her business partnered with the Accent Group where they stocked within Stylerunner.
Jeremy Meltzer AND His Purpose
i=Change helps businesses be known ‘as a purposeful enterprise’ by helping them shift from the product and promotion model to product and purpose. This is needed, especially in recent years, because consumers are increasingly demanding for their purchases to create meaningful, sustainable social and environmental change.
Behind-The-Scenes of Running Melbourne Fashion Festival AND Why You Should Get Involved
If there’s one person to know in the Melbourne fashion scene, it’s CEO of Melbourne Fashion Festival, Graeme Lewsey! After graduating from his Bachelor of Arts Degree at RMIT University and briefly designing for his own fashion label, Graeme was awarded Australian Young Designer of The Year by The Woolmark Company which was then followed by over a decade of working with leading fashion brands, retailers and marketing agencies in Europe.
ESSE: The Benefits of Having a Slow and Sustainable Fashion Business
Charlotte Hicks is the founder of ESSE and has over 10 years’ experience designing for leading global fashion brands, such as Zimmermann and sass & bide. ESSE was born out of frustration for the sheer excess and waste that is evident in the fashion industry.
Melbourne Fashion Festival Industy Roundtable Wrap Up
If you missed our Fashion.Business.Mindset LIVE Industry Roundtable, then you don’t have to worry. You can access the full replay and take your virtual FROW seat while we chat to the industries best leaders, changemakers, designers, brands, entrepreneurs and mentors. We’re also going to be covering off a full wrap up of the event here, so you’ll feel like you’ve come away with some gold. Image: Esse Studios
EFFIE KATS: Becoming an Influencer for Your Own Brand and The Custom-Made Business Model
Effie Kats first founded Zachary The Label in 2013, which she operated for 5 years. After exiting Zachary, Effie launched her namesake label in 2018, which focuses on made-to-measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come. Effie also owns online and wholesale label, Bayse Brand.