Marnie Goding | Brand Director and Co-Founder of ELK | Two Decades of Conscious Fashion
In this episode, I speak with Marnie Goding, the Co-Founder of ELK.
With a background in events and marketing, Marnie is a self taught entrepreneur with a passion for sustainable and ethical fashion.
Stemming from a desire to see broad sweeping industry change, she is moving ELK in a unique direction proving there is a better way to run business and make product.
Her commitment to social and environmental responsibility has earned her numerous accolades and recognition as a leader in the industry.
With Your Host, Elizabeth Formosa
Tune into the Episode:
A pioneer of independent, Australian design, ELK was established in 2004 in Melbourne, founded by Marnie and her husband Adam.
Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products.
These values have created a brand of enduring value.
The ELK Mission is to responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. and to minimise our environmental footprint and create a positive impact on our local and global communities.
Recently, Marnie participated in Fashion Re-Dressed, a Global Film Series produced by BBC Story Works and presented by the Global Fashion Agenda.
ELK’s inclusion in this prestigious series is a testament to their ongoing commitment to conscious fashion and provides a unique opportunity to share their sustainability initiatives and values with a global audience.
We’ve included the link below so that you can tune in.
ELK has also released it’s 2023 Transparency report and you’ll find the link below.
This is a dynamic interview that provides a deep insight into a much loved Iconic Australian Brand and the a front row seat to what it takes to achieve longevity in our Industry.
I loved every minute of my time with Marnie, and no doubt you will too.
LEARN MORE ABOUT ELK
Meet your host Elizabeth Formosa
Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth and her team deliver fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.
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