AI FOR FASHION E-COMMERCE
Practical AI Systems to Create, Convert and Grow.
A live, two-hour masterclass with Kelly Slessor and Elizabeth Formosa
Thursday, 24 September 2026
1.00–3.00 pm AEST
Live online masterclass
Make AI practical for your fashion e-commerce business
Fashion e-commerce teams are under constant pressure to create content, respond to customers, understand performance and find new opportunities for growth—often with limited time and resources.
AI can help. The hard part is knowing where to start, what's actually worth your time, and how to use it without losing your brand's voice.
AI for Fashion E-commerce is designed to help fashion founders, business leaders and teams understand how AI can support smarter, more effective ways of working.
Together, we’ll explore how AI can be applied across the e-commerce journey to help fashion businesses create, convert and grow.
This is not a technical deep dive or a tour of every new AI tool. It is a focused, fashion-specific masterclass that will help you understand what is possible, identify what is relevant to your business and take your next practical step.
Drawing on direct experience across fashion, retail and e-commerce, Kelly and Elizabeth will share relevant business examples, repeatable approaches and AI applications being used by businesses now.
You’ll gain insight into where AI is supporting teams, what is delivering meaningful value and what businesses should consider before introducing it themselves.
The focus is firmly on application: what is working, why it matters and how it could translate into your fashion business.
Grounded in real industry application—not theory
Create. Convert. Grow.
Create
Explore how AI can support more consistent and effective content while helping your team retain its brand voice and work more efficiently.
Convert
Consider how AI can help you better understand your customers, strengthen their experience and identify opportunities across the e-commerce journey.
Grow
Learn how to move beyond one-off prompts and begin developing more practical, repeatable ways of working that support your wider business goals.
What you’ll take away
By the end of the masterclass, you will have:
A clearer understanding of how AI can support fashion e-commerce
Real industry examples you can relate to your own business
A framework for identifying and prioritising AI opportunities
Practical next steps for moving from exploration towards implementation
Access to the masterclass recording
A supporting resource pack
You won’t leave with an overwhelming list of tools to investigate. You’ll leave with a clearer understanding of where AI could add value and how to begin approaching it more purposefully.
WHO THIS
MASTERCLASS
IS FOR
This session has been created for:
Fashion business founders
Business owners and leaders
E-commerce managers
Marketing and content teams
Customer experience teams
Omnichannel and digital teams
Consultants working with fashion businesses
You do not need to be highly experienced with AI.
The masterclass will be relevant whether you are starting to explore AI or already using it and want to develop a more considered and practical approach.
What to expect
During this interactive two-hour masterclass, Kelly and Elizabeth will combine e-commerce and applied AI expertise with fashion-industry, strategic and commercial context.
The session will include:
Practical teaching and examples
Real industry applications
Fashion-specific business context
Guided activities
Live questions and discussion
Access to the masterclass recording
A supporting resource pack
Meet Your Facilitators
Elizabeth Formosa, Founder, Fashion Equipped
Elizabeth Formosa is a fashion business strategist, advisor and educator with more than 25 years of experience across fashion retail, wholesale, sourcing, product development and business strategy. Her career spans senior industry roles, privately owned brands and the successful wholesale business she founded and operated.
Through Fashion Equipped, Elizabeth works alongside fashion founders, leaders and teams to navigate growth, change and complexity. Known for her considered, direct approach, she brings clarity to complex challenges, connects decisions across the wider business and helps turn strategy into practical action.
Elizabeth is also the host of the Fashion Business Mindset podcast, a public speaker and an active contributor to industry conversations through events, panels and education. Her work is grounded in commercial reality and a deep understanding of how fashion businesses operate.
Passionate about practical education and implementation, Elizabeth helps fashion businesses build the confidence and capability to respond to change and emerging technologies. In this masterclass, she brings the fashion-industry and commercial lens—connecting AI opportunities to genuine business needs and helping participants identify where to begin.
Kelly Slessor, Founder & CEO of Tribe Gen AI
Kelly Slessor is a digital marketing strategist, AI expert, and founder of Tribe Gen AI. With more than 20 years of experience across technology, ecommerce, and artificial intelligence, she helps online retailers unlock growth through practical, data-driven strategies. She has worked with major brands including Forever New, Uniqlo, Lendlease, Mirvac, and Uber Eats, while also supporting more than 1,000 small and medium businesses.
Eight years ago, she pioneered an AI personalisation platform that enabled customised shopping experiences. Kelly is also the author of AI for Ecommerce, a practical guide to helping retailers adopt AI to improve customer experience and drive growth.
Kelly is committed to digital inclusion and co-founded the Digital Inclusion Project to foster digital growth and education for underrepresented groups.
She is a frequent AI commentator on Sky News, an investor, and a board advisor. She also hosts the AI Leaders Lunch in Sydney. Kelly was recently recognised as one of the NRF 2026 Retail Voices, named among RETHINK Retail's Top AI Leaders in Retail for 2026, and acknowledged as a Retail Expert in 2025..
Event Details
Date: Thursday, 24 September 2026
Time: 1.00–3.00 pm AEST
Format: Live online masterclass
Investment: $247
Your registration includes:
1. The live two-hour masterclass
2. Access to the recording
3. A supporting resource pack
A PRACTICAL PLACE
TO BEGIN
You don’t need to transform your entire e-commerce operation at once.
The best place to start is working out where AI actually saves you time, then picking one thing to act on.
Join us to explore how AI could help your fashion e-commerce business create more effectively, connect with customers and grow more intelligently.
FREQUENTLY ASKED QUESTIONS
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No. The masterclass is designed for participants at different stages of AI adoption. Some familiarity with tools such as ChatGPT or Claude may be helpful, but it is not essential.
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No. The focus is on practical business applications rather than coding or technical development.
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The session has been developed specifically for fashion business founders, leaders and teams involved in e-commerce, marketing, digital and customer experience.
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Yes. Your registration includes access to the masterclass recording.
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Yes. Participants will receive a supporting resource pack to accompany the session.
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Come with an e-commerce challenge, repetitive task or business opportunity you would like to explore. Any additional preparation guidance will be shared before the masterclass.