Want to plan, launch and grow your fashion business – with the support of experts and an incredible like-minded community?
We’ve created a 10 step blueprint that designers, brands and entrepreneurs use to start launch, build and scale their successful fashion business.
We’re in transition – and you’re invited.
Our signature programme Start Your Fashion Business is currently being reimagined after being established in 2017 and will relaunch in early 2026 as The Conscious Fashion Startup.
Enrol now at a reduced rate and gain access to the proven framework that’s already helped hundreds of founders launch with confidence, purpose and clarity.
ONLINE COURSE AND COMMUNITY
LET US SHOW YOU EXACTLY WHERE TO START
Those first steps are hard – the questions seemingly endless. But with our decades of experience in the industry, we’ve helped our clients answer them all!
How do I bring my idea to life?
How do I create a brand?
How do I develop my product?
How do I find my manufacturer?
How do I price my product?
How big should my range be?
How much money will I need?
Where and how do I sell my products?
How do I use social media for business?
How much do I invest in marketing?
Do I need to trademark my brand name?
LEARN AT YOUR PACE
SYFB is an Industry First Fashion Business Course and a Dynamic, Engaged Community.
Learn how to implement conscious fashion choices and social responsibility seamlessly into your business.
he Elsewhere Co - Behind the Scenes
START A REAL BUSINESS, WITH A PRODUCT YOU DEVELOP
How it works
SYFB will help you craft your idea and better understand business strategies, branding, product development, sourcing, sales, marketing and financing.
You can access SYFB from anywhere in the world and progress at your own pace with the support of some of the best mentors in the business, and a growing community of passionate designers, creators, brand owners and entrepreneurs.
SYFB is all about knowledge, empowerment and confidence – and making the fashion business your business.
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A 10-module, video guided industry based programme delivered by Elizabeth Formosa.
Industry-specific business tools, templates & action plans
Fashion industry insider knowledge & support
A like-minded community of creatives, brand owners & entrepreneurs
2 × 30-minute 1:1 Mentoring sessions to connect with your mentor in real time! (Valued at $300 alone).
Access to our replay library of coaching calls and study sessions
Flexible & self-paced online learning – complete in 12 weeks or take up to 12 months
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Enrol in our self-paced, industry-first SYFB online programme.
Access it from anywhere in the world, and learn at your own pace. You can complete it in 12 weeks or take up to 12 months.
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Get started immediately, with Module 1 available as soon as you’ve enroled.
Join our private Facebook and engage with your community.
Through step-by-step guidance, video tutorials, best practise tools and templates, and an unrivalled community of like-minded designers, brand owners, and entrepreneurs, you’ll be set for success!
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Work together as a collective – this is where the magic happens.
Connect with mentors and peers in our Facebook group and ‘in-person’ meetups throughout the year.
You also gain access to 2 × 30-minute 1:1 Mentoring sessions to connect with your mentor in real time! (Valued at $300).
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Fastrack your results when you access 2 x 30-minute 1:1 complimentary Mentoring Sessions with a Fashion Business Mentor. You can book additional sessions at any time via Your Mentor Collective.
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Harness the power of the collective – with our expertise, and the diverse knowledge and experience of our SYFB community you’ll learn how to work smarter, not harder – and take your business to the next level.
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At SYFB, we believe in the power of community, and ongoing support at all stages of business development.
That's why we offer an exclusive Alumni Membership to those who have been in our programme for 12 months or more.
As an Alumni Member, you'll continue to have access to all of the resources you've come to love and gain even more perks along the way.
For just $29 a month, you'll maintain full access to the SYFB platform, which includes over 50 video tutorials, tools, templates, and action plans, and a library of coaching call recordings. You'll also continue to have lifetime access to our private Facebook group, where you can connect with other members of the SYFB community.
But that's not all. As an Alumni Member, you'll also receive:
Quarterly exclusive 'Inner Circle' group strategy sessions with Elizabeth, where you'll have the opportunity to dive deeper into specific topics and get personalised coaching.
Access to our library of group coaching call and study session recordings, so you can revisit past sessions and continue to learn from our experts.
Access to any new or updated SYFB course content that's added, so you can stay up-to-date with the latest strategies and techniques.
Automatic complimentary 1:1 mentoring session each year, valued at $290!
Ongoing invitations to future SYFB events, so you can continue to connect with our community and build meaningful relationships.
With all of these benefits, it's easy to see why our Alumni Membership is such a valuable investment. Not only will you continue to have access to all of the resources you need to succeed, but you'll also become part of a supportive community that's dedicated to helping you achieve your goals.
Course Fees and Enrolment
OPTION 1
Now only $997 AUD (incl. GST)
Was $1,997 AUD
Special transition offer – limited time only before we relaunch in 2026 as The Conscious Fashion Startup
OPTION 2
Two-Part Payment Plan
2 x $525 AUD (incl. GST)
First payment on enrolment, second payment one month later
Split your investment and get immediate access
All prices are in AUD. Access period is 12 months from enrolment date.
YOUR COMMUNITY
Mentorship
Fastrack your results when you access 2 x 30-minute 1:1 complimentary Mentoring Sessions with a Fashion Business Mentor. You can book additional sessions at any time via Your Mentor Collective.
Community
Gain immediate access to an engaged, like-minded community that has your back every step of the way. Priceless!
Knowledge
Gain immediate access to years of specialised industry knowledge and experience. This is a unique opportunity to learn from those working ‘IN’ the Fashion industry.
JOURNEY
We sat down with Melanie from Avry James to discuss her experience launching her brand with the learning and support from SYFB.
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I was seeking structure and guidance, and SYFB gave me just that. It allowed me to take my ideas and work through a structured course step by step and learn about the fashion industry on a completely different level.
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It was so enjoyable and informative, each module was easy enough to work through, whilst still challenging my thinking. It allowed me to work through each stage of launching a fashion business and answered so many questions.
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Through the program, I was able to determine the style of clothes I wanted to create, what my brand's story would be about and ultimately the steps to executing.
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Absolutely yes. There is an unlimited amount of resources available along with support. Topics range from start up costs, business structure, marketing, manufacturing, all the way through to launch. The number questions and concerns you have as start up can be so overwhelming, almost enough to stop. However this course allowed me to follow a process, learn about topics that were new to me and expand my knowledge base. Ultimately it gave me the confidence to move forward with my ideas, and launch my own fashion brand.
SYFB HAS HELPED HUNDREDS OF PASSIONATE PEOPLE LIKE YOU TO PLAN, LAUNCH AND GROW
MEET YOUR MENTOR
Elizabeth Formosa
As a business strategist with over 25 years of diverse industry experience, I’m passionate about supporting those committed to creating and scaling a powerful, profitable, purpose-led business. I’ll be your mentor on this exciting journey!
Drawing on decades of experience in senior roles across buying, product development, sales, sourcing, marketing, strategic planning, team management, teaching, and training for some of Australia's largest fashion retailers, brands, and wholesalers, I founded Fashion Equipped to share my knowledge and expertise with the Australian fashion community. As a mentor and business strategist, I am deeply passionate about the fashion industry and dedicated to helping Australia's fashion businesses thrive. Whether you're a designer or an entrepreneur, I can guide you through challenges and doubts, and teach you effective strategies for working smarter, not harder.
“As a mentor and business strategist, I am dedicated to helping my clients work smarter, not harder. Together, we can push past doubts and unlock your full potential. So if you're ready to take your fashion business to the next level, let's dive in!”
Tap into Global Industry Trends
You’ll always be across the latest data and insights as we work closely with global forecaster WGSN, and global market research firm IBISWorld to keep pace with the ever-changing consumer landscape and rapidly evolving climate priorities.
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$28b
The Australian fashion industry’s estimated value to the economy is $28.5 billion and growing.
- Australian Fashion Council Report
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600k
The fashion industry is one of Australia’s biggest employers, with over 600,000 people engaged in design, manufacture, retail and distribution.
- IBISWorld
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$1.4t
The Asia-Pacific region is leading the charge as the fastest-growing ecommerce market in a global industry estimated to be worth USD 1.4 trillion by 2025
- Statista
Want To Find Out More About Planning, Launching And Growing A Fashion Business?
Tune in to the replay of our latest online information session and Q&A.
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A 10-module, video guided industry based programme
Industry-specific business tools, templates & action plans
Fashion industry insider knowledge & support
A like-minded community of designers, creatives, brand owners & entrepreneurs
Bonus monthly online study session for 6 months
Access to our library of more than 50 coaching calls
Flexible & self-paced online learning – complete in 12 weeks or take up to 12 months
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![House of Lacuna as seen on Fashion Equipped. Fashion, business consulting.]()
Being in the SYFB community - feeling connected, participating and giving back - is a wonderful part of the journey which strengthens the tapestry of learning, knowledge and growth. I highly recommend it for anyone looking to launch and grow a fashion business. It truly is a priceless investment.
– Naomi Swalwell, House of Lacuna -
![KaPow Kids as seen on Fashion Equipped. Fashion, business consulting.]()
Fashion Equipped helped me get to where I am today, and working with Elizabeth has given me the upper hand. I have been able to transform my small handmade business into a fully manufactured label and my orders have increased tenfold. Elizabeth guided me through the whole process from design and production to retail and wholesale pricing, right down to the details like trademarking my brand.
– Andrea Goulding, KaPow Kids -
![Lanamara as seen on Fashion Equipped. Fashion, business consulting.]()
SYFB was the best decision we’ve made to kickstart our brand. We were instantly struck by Elizabeth’s passion, and amazed at the depth of information that was offered in the course, from guidance around the earliest stages of starting a business, to launching and beyond. The Coaching Calls, Facebook group and Lives are invaluable for connecting with people on the same journey as us. We’ve been well and truly pushed out of our comfort zone – growing as a brand, and personally. We are launching in 2020 and we wouldn’t be in this position without Elizabeth and the Fashion Equipped team.
– Ilana and Marika, Lanamara
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![Everday Lingerie Co as seen on Fashion Equipped. Fashion, business consulting.]()
Finding Fashion Equipped was the missing link I needed. Not having a background in apparel but the drive to get my business off the ground, Fashion Equipped, between their one on one consulting and their online SYFB programme helped me fill in the gaps and got my start up moving. The industry knowledge, links and examples in their online programme is great for all levels and makes you look further into your business. Thank you Elizabeth, we are extremely grateful to you and your team.
– Danielle Sady, Everyday Lingerie Co
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![Lady of Leisure as seen on Fashion Equipped. Fashion, business consulting.]()
I loved having a headstrong and inspirational mentor who could tell it to me as it is, and make sure I was set up for achievable success with direction and purpose. I needed someone to be in the ring with me, in particular advising on my books and financials. I would absolutely recommend working with a mentor – all day, every day.
– Lisa Leverington, HAJA Studio, Lady of Leisure Millinery
RESULTS
BOLDNSUBTLE was founded in Dublin with the goal of offering contemporary pieces rooted in minimalist tailoring. The brand focuses on creating timeless designs with clean lines, using high-quality, durable fabrics, and versatile silhouettes. Each piece is designed with fit and functionality in mind, taking you from office hours to after-hours, while blending masculine and feminine styles.
Working with the Fashion Equipped/SYFB program and Community has been an absolute game-changer for me and BOLDNSUBTLE. I’ve learned so much throughout the journey, and the program has provided incredible resources that have truly helped shape my brand. The community is unlike any other—both supportive and full of valuable insights. The monthly sessions are packed with useful information, and even with the time zone difference between Dublin and Australia, I always make sure to catch up. It’s been a fantastic space for sound boarding ideas, and the networking opportunities have been second to none. Mani and Elizabeth have been incredibly supportive, and I honestly couldn't imagine building BOLDNSUBTLE without their guidance.
- Shauna, Founder BOLDNSUBTLE
FAQs
Have a question about joining our programme?
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Yes! The SYFB online programme is designed for businesses of all stages, from start-ups to established brands. You don’t need a name, you don’t even need a concrete idea; if you’re starting out and want to establish strong foundations and define your direction, this course will guide you through the entire process and equip you with the confidence and industry knowledge to succeed. We’ll walk you through the step-by-step process from discovery to launch and beyond, with easy to follow modules, video tutorials and action plans.
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We sure can! Our community is filled with creatives who are passionate about launching and growing their businesses. We have packaged up the ‘business’ side of fashion in easy-to-understand modules so that you can ensure you develop and fine-tune both your creative and commercial skills.
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Absolutely! We’ve created entire modules around product development and sourcing that will help you turn your concept into a tangible business. We cover range plans, tech packs, sampling and the production process. You’ll learn about local and off-shore manufacturing so that you can make the right supply chain choice for your business. You’ll be surrounded by a community that will steer you in the right direction when it comes to finding product designers, graphic designers and where to look for manufacturers.
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Definitely! Making a profit and ensuring financial stability is crucial, and no business can survive without it. Even if you’re not ‘a numbers person’, our tutorials and action plans will help you with everything from start-up cost analysis, to costings, inventory planning and pricing strategy. We’ll equip you with the tools to know how to build a profitable business from the start. And all the templates are ‘done for you’ – including costing sheets, inventory and sales plan templates, marketing plan templates and more.
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We suggest you reach out via our contact us form and book a discovery call to discuss the stage of business you are at.
If you’re an established business, the SYFB programme combined with Consulting or Mentorship will help you to ensure you are working within industry best practices.
We’ll equip you with the creative tools and strategic plans to increase your sales, improve your profitability, broaden your industry connections and increase your business performance.