Ready to
Make the fashion business
Want to plan, launch and grow your fashion business – with the support of experts and an incredible like-minded community?
We’ve created a 10 step blueprint that designers, brands and entrepreneurs use to start launch, build and scale their successful fashion business.

Where do I start?

- How do I bring my idea to life?
- How do I create a brand?
- How do I develop my product?
- How do I find my manufacturer?
- How do I price my product?
- How big should my range be?
- How much money will I need?
- Where and how do I sell my products?
- How do I use social media for business?
- How much do I invest in marketing?
- Do I need to trademark my brand name?
Let us show you exactly where to start
Those first steps are hard – the questions seemingly endless. But with our decades of experience in the industry, we’ve helped our clients answer them all!
Where do I start?
- How do I bring my idea to life?
- How do I create a brand?
- How do I develop my product?
- How do I find my manufacturer?
- How do I price my product?
- How big should my range be?
- How much money will I need?
- Where and how do I sell my products?
- How do I use social media for business?
- How much do I invest in marketing?
- Do I need to trademark my brand name?
Let us show you exactly where to start
Those first tentative steps are hard – the questions seemingly endless. But with our decades of experience in the industry, we’ve helped our clients answer them all!
Here’s how it works
Secure your place
Enrol in our self-paced, industry-first SYFB online programme.
Access it from anywhere in the world, and learn at your own pace. You can complete it in 12 weeks or take up to 12 months.
Dive In
Get started immediately, with Module 1 available as soon as you’ve enroled.
Join our private Facebook and engage with your community.
Through step-by-step guidance, video tutorials, best practise tools and templates, and an unrivalled community of like-minded designers, brand owners, and entrepreneurs, you’ll be set for success!
Join our monthly zoom calls
Work together as a collective – this is where the magic happens.
Connect with mentors and peers in real-time on our live monthly bonus study session.
Insider perks
Step behind the scenes and access our valuable Coaching Call library with over 50 archived presentations covering countless topics with industry insiders.
Take a ‘front row’ seat and be the first to access our podcast interviews with thought leaders and changemakers and be the first to hear about industry news and events.
Get set for success
Harness the power of the collective – with our expertise, and the diverse knowledge and experience of our SYFB community you’ll learn how to work smarter, not harder – and take your business to the next level.
Learn at your pace
SYFB IS AN INDUSTRY FIRST PROGRAMME AND A DYNAMIC, ENGAGED COMMUNITY
SYFB will help you craft your idea and better understand business strategies, branding, product development, sourcing, sales, marketing and financing.
You can access SYFB from anywhere in the world and progress at your own pace with the support of some of the best in mentors in the business, and a growing community of passionate designers, creators, brand owners and entrepreneurs.
SYFB is all about knowledge, empowerment and confidence – and making the fashion business your business.
Our 10 module programme at a glance
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01
Create a plan
Create a clear and structured plan – the foundation for your business development going forward.
Business Planning
Business Goals
Situational Analysis
Industry Analysis
Target Market + Customer
Unique Selling Proposition
-
02
Let's talk money
Learn to calculate your start-up costs, build a sales and inventory plan, manage cash flow, and calculate profit and product cost considerations.
Startup Costs
Sales + Inventory
Profit
Product Costings
Cash Flow
Funding
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03
Define your brand
Discover what makes a great brand, and how to build one and how to protect your intellectual and creative property.
Brand Identity
Visual Identity
Verbal Identity
Brand Experience
Brand Equity
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04
Design your product
Explore trend research and analysis, range planning, sampling, fit and the technical side of the product development process.
Product Concepts
Design + Development
Range Planning
Tech Development
Sampling
Fit Procedure
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05
Price it right
Develop an understanding of the numbers involved in all aspects of your product, from initial costings to final retail price and margins.
Pricing Research
Pricing Methods
Pricing Architecture
Price vs Costs
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06
Source the best
Unlock supply chain know-how, from how to procure suppliers, understand the production process through to logistics, shipment and insurance.
Sourcing Strategy
Production Process
Quality Control
Buying
Supplier Agreements
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07
Sell Sell Sell
Sell online, run a pop-up, wholesale, participate in tradeshows, go global - the choice is yours.
Sales Strategy
Wholesale Model
Selling Online
Pop Up Stores + Direct Sales
Online Sales Channels
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08
Nail your marketing
Develop your marketing strategy and budget - learn the fundamentals of social media, email marketing, influencer marketing and more.
Marketing Strategy
Messaging + Content Plan
Social Media Strategy
Website Development
Email Marketing
PR + Influencer Outreach
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09
Make it official
Cover the essentials of business registration so you’re ready to hit the ground running with all your legal bases covered.
Business Registrations + Structure
Insurance
Accounting + Legal
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10
Run it like a pro
Plan strategies for scaling your business without running out of money or energy – focusing on outsourcing, time management, operations and self-care.
Business Operations
Your Team
Management
Sign up to our webinar
Want to find out more about planning, launching and growing a fashion business?
The info session includes:
- A preview of our ‘Start Your Fashion Business’ Programme – this is your solution to launch and scale!
- Insights into Mentorship and how powerful working with a Mentor can be
- A unique SYFB member opportunity to access WGSN, the World’s #1 Fashion Trend Forecaster
- A bonus offer, only available to those who watch our SYFB Information Session
Sign up to our webinar
Want to find out more about planning, launching and growing a fashion business?
The info session includes:
- A preview of our ‘Start Your Fashion Business’ Programme – this is your solution to launch and scale!
- Insights into Mentorship and how powerful working with a Mentor can be
- A unique SYFB member opportunity to access WGSN, the World’s #1 Fashion Trend Forecaster
- A bonus offer, only available to those who watch our SYFB Information Session