The Fashion Equipped Fashion Blog


Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.


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Jordy Heis | Mastering eCommerce with Shopify’s Trusted Advisor

Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.

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The Monthly Edit | November 2024

In this November Monthly Edit, we’ve put together valuable insights and resources to help you make the most of this pivotal time. From practical tips to boost engagement to strategies for sustaining momentum well into the new year, each resource is crafted to support your business growth.

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Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

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The Monthly Edit | October 2024

As a Fashion Business Strategist at Fashion Equipped, I’ve been guiding clients through strategies to ensure profitable outcomes for the final quarter of the year. With promotional periods like Click Frenzy, Black Friday, and Boxing Day approaching, here are my top strategies for business optimisation.

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The Monthly Edit | July 2024

To continually ELEVATE in business, we believe that staying informed and connected is more important than ever. Here we dive into sharing with you our curated collection of rich resources and benefits in our July 'Monthly Edit'. Our mission is to empower you to work through any business challenges, knowing that you are not alone, and encourage you to seek and embrace new opportunities.

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Gina Anstee, Director of Retail at AJE & AJE Athletica

Meet Gina Anstee, an inspiring leader in our industry who is at the forefront of retail with one of the most successful fashion brands in Australia, AJE & AJE Athletica. Gina is an experienced and highly successful leader in high end retail with a rich mix of expertise in business development retail operation, business insights and strategic planning. 

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Powerful Moments From Our Sourcing Trip To India | Fashion Field Notes

As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.

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Erin Deering, Co-Founder Triangl | Hanging By A Thread To Having it All

Erin Deering, the accomplished Australian entrepreneur and co-founder of the renowned global swimwear brand, Triangl, has left a permanent mark on the fashion industry. Her innovative use of neoprene cuts and strategic embrace of the influencer effect propelled Triangl to cult status, culminating in a staggering valuation of USD$200 million.

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Preparing for Global Sourcing Expo 2024

As a Startup or Scaleup choosing the right supplier is crucial and key to your business success. It’s not something to be rushed. The Global Sourcing Expo offers the opportunity to meet with businesses from around the world, including China, India, the States, Bangladesh, Pakistan, Hong Kong, Japan, Korea, and the Philippines.

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Marnie Goding | Brand Director and Co-Founder of ELK | Two Decades of Conscious Fashion

The ELK Mission is to responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic. To lead a conscious business supporting traditional trades and a circular economy that operates ethically and transparently, in safe, fair and inclusive workplaces. and to minimise our environmental footprint and create a positive impact on our local and global communities.

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Why does inventory management and merchandise planning play such a big role in the success of a fashion business?

Whilst we all love to design, buy, merchandise and sell great products – the no 1 cost you will have in your business is inventory, yet many small and medium businesses do not invest in the right systems and processes to manage it or maximise its earning capacity.

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Why Conscious Fashion Matters

Conscious fashion involves a wide range of practices, including the use of sustainable materials, reducing waste, promoting circularity, ensuring fair and safe working conditions for workers, paying a living wage, and providing transparency to consumers about the social and environmental impact of products. Image Reference Outland Denim

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