The Fashion Equipped Fashion Blog


Looking for industry news, fresh perspectives or behind-the-scenes takes on the fashion business? This is the place to read - or hear - all about it.


Podcast Episodes, Explore All Elizabeth Formosa Podcast Episodes, Explore All Elizabeth Formosa

Building an Iconic Australian Brand | Alexandra Bell, Founder of Alexandra

The brand embodies Lexi's vision — and that of countless women like her — who lead busy, multifaceted lives, seeking comfort and ease without sacrificing style. The label focuses on timeless, ready-to-wear essentials that prioritise longevity over fleeting trends, balancing elevated detail with relaxed silhouettes, creating a signature comfortable feel,

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Podcast Episodes, Explore All Elizabeth Formosa Podcast Episodes, Explore All Elizabeth Formosa

Jordy Heis | Mastering eCommerce with Shopify’s Trusted Advisor

Jordy is Shopify’s Senior Retail Product Consultant for ANZ, where he drives growth and retention for retail merchants across the region. Known for his expertise, Jordy has become a trusted advisor to some of the most dynamic, category-leading fashion brands, including Incu, Patagonia, LSKD, FRANKIE4, and Henne.

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Explore All, Podcast Episodes Elizabeth Formosa Explore All, Podcast Episodes Elizabeth Formosa

Jo Robinson / CMO at THE ICONIC - Leading Customer-Centric Growth & Innovation in eCommerce

With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey.

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Explore All, Podcast Episodes Elizabeth Formosa Explore All, Podcast Episodes Elizabeth Formosa

Jeremy Meltzer AND His Purpose

i=Change helps businesses be known ‘as a purposeful enterprise’ by helping them shift from the product and promotion model to product and purpose. This is needed, especially in recent years, because consumers are increasingly demanding for their purchases to create meaningful, sustainable social and environmental change.

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Explore All, Podcast Episodes Elizabeth Formosa Explore All, Podcast Episodes Elizabeth Formosa

Behind-The-Scenes of Running Melbourne Fashion Festival AND Why You Should Get Involved

If there’s one person to know in the Melbourne fashion scene, it’s CEO of Melbourne Fashion Festival, Graeme Lewsey! After graduating from his Bachelor of Arts Degree at RMIT University and briefly designing for his own fashion label, Graeme was awarded Australian Young Designer of The Year by The Woolmark Company which was then followed by over a decade of working with leading fashion brands, retailers and marketing agencies in Europe.

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Explore All, Podcast Episodes Elizabeth Formosa Explore All, Podcast Episodes Elizabeth Formosa

Melbourne Fashion Festival Industy Roundtable Wrap Up

If you missed our Fashion.Business.Mindset LIVE Industry Roundtable, then you don’t have to worry. You can access the full replay and take your virtual FROW seat while we chat to the industries best leaders, changemakers, designers, brands, entrepreneurs and mentors. We’re also going to be covering off a full wrap up of the event here, so you’ll feel like you’ve come away with some gold. Image: Esse Studios

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